【正文】 You ( the customer) is always a key word to success.178。 unable to unsay what has been said, may not be remembered, unable to organize your thoughts, may leave out some important points, rather expensive if travel involved…4) What do you think are some of the advantages / disadvantages of municating in writing? much cheaper, a record can be kept for the files, errors can be changed, can write when you’re in the right mood, can take your time over planning, can consider how to express plicated and delicate details… take more time preparing, no feedback or the feedback is delayed, no personal touch, no smiles, no handshakes…Exercise2. Choose the best answer to plete the following sentences. 1. b 2. c 3. d 4. a 5. d the word according to the meaning provided.1. script 2. enthusiast 3. perspective 4. infatuated 5. deduce 6. subconscious 7. inevitable 8. widget 9. minimalist 10. premise the correct forms of the following expressions in the blanks.1. prospects 2. perspective 3. far from 4. downright 5. premise 6. deduced 7. in question 8. irrelevant 9. odds 10. merits 11. subconscious 12. settle for 13. More often than not 14. categorised 15. selfevident the following sentences and replace the italicized words with the appropriate phrases from the text.1. From my point of view, the new trading policy is not practical.2. It’s management that’s at fault rather than the workforce.3. With its superb design and reasonable price the upgraded product appeals to the customers.4. I hate to spring the news on you at such short notice. 5. Particular attention should be given to the prospects.6. The president of the firm once had an intimate knowledge of import and export business. study1a. Every guest should settle their bills before leaving the hotel.b. They had hoped to get a great deal from that contract but had to settle for a lot less.c. The management and union members met to try to settle their dispute.2 a. There is no reason to suppose that her new book will be any better than her last one.b. The meeting was supposed to take place on Tuesday, but we have postponed it.c. The police are acting on the supposition that she took the money. 3 a. Powerful advertising can convince people to buy almost anything.b. Convinced of the quality of the product, the buyer signed the contract on the spot.c. It took me a day or two to convince her that I was not going to harm her.d. Investigators have not found a convincing motive for the crime.4 a. Many Chinese businessmen pursue a middle course when doing business.b. China has pursued the foreign policy of peaceful coexistence.c. Feeling an urge for further study he decided to pursue a doctor’s degree after obtaining his master’s degree.d. People are having to move to other areas in pursuit of work.5 a. Would anyone care to respond to the last question?b. After this kind of stoves hit market consumers responded favorably to them.c. The new exhibition has met with a favourable response from the public.Postreading (key for reference)Principles for Producing an Effective Sales Letter178。s dollar. In many businesses, the volume of sales depends largely on the amount of advertising done. Comprehension Write “T” for true, “F” for false or “NM” for not mentioned.1. T 2. F 3. F 4. F 5. T6. T 7. T 8. F 9. NM 10. TVocabularyGuess the meaning of the following italicized words and expressions from the text.1. b 2. a 3. c 4. c 5. a6. b 7. c 8. a 9. b 10. cSpecial Use: ing and –ed adjectivesI. Complete the following sentences with the correct adjective forms.1. boring 2. excited 3. charming 4. pleased 5. pleasing 6. touching, touched 7. discouraged 8. discouraging 9. Boiling 10. confused 11. confusing12. pressing 13 amused 14. escaped 15. retiredII. Put the following phrases into Chinese:1．閃爍的星星 2．嚴(yán)寒 3．狂暴的風(fēng)雨 4．令人鼓舞的演說(shuō) 5．炙人的熱氣 6．凋零的花朵 7．迷惑不解的表情 8．熱烈的討論 9．勉強(qiáng)的微笑 10．鬧鬼的房子 11．落葉 12．掛號(hào)信TranslationI. Translate the following sentences into English, using the expressions in the parentheses.1. I regard that mercial as one of the worst I’ve ever seen.2. In a mercial negotiation the negotiators must ensure the fundamental benefit of their pany from being injured.3. In order to meet the needs of the international market, the factory is aiming at a 50% increase in production this year.4. In Britain, advertising on television is subject to various rules and regulations.5. These small businesses have benefited greatly from the fall in interest rates.6. The cassette tape is broken. Can you splice the ends together?7. Due to the massive absorption of foreign capital and advanced technology, the country has been transformed into a powerful industrial nation in only 20 years.8. After his painstaking management, the pany ended up as one of the 500 best in the world.9. All the arrangements of the pany were turned upside down by the sudden devaluation of dollars.10. The new international agreement opens up the possibility of much greater cooperation against terrorism.II. Translate the following advertising sentences from English into Chinese:1. 超越視覺(jué)感受 ——索尼！2. 喝可口可樂(lè)，萬(wàn)事順意！3. 一朝品嘗，一生鐘愛(ài)。Not being able to contain much information.InternetA worldwide coverage。Not impressive.Direct MailDirectly reaching a wide scope of consumers according to their occupation, age, ine, or interests 。Having more mercial time per hour than television stations。Easily understood.Reaching a vast audience at a relatively very low cost per viewer。 Unable to give prompt information。Being effective in a relatively longer period of time, as they are often kept for weeks or months before being discarded。Drowned in an enormous number of ads, most are to be ignored。Easy