【正文】 oisturizing Bag Better Accepted In West/Town amp。 Share by Package In Channel 02468101214161820JF02JF03JF02JF03JF02JF03BA G BO T T L E T U BE0510152025JF02JF JF02JF03JF02JF03BA G BO T T L EChunjuan Y M J 0510152025JF02JF03JF02JF03JF02JF03BA G BO T T L E Value Share(BBamp。Kids Cream Base) ?XX Cream total distribution scored 53% in weighted and 14% in numeric which is even with 40g in city H/S channel. Copyright 20xx ACNielsen 47 BBamp。A and Catching Up with In BCD As Well 4 City A City BCD City Town 4Months to JF 03 Chg YA JF 03 Chg YA JF 03 Chg YA JF 03 Chg YA YU MEI JING HAI ER MIAN 3 XX 20 CHUN JUAN AN AN SAKULA 4 LONG LI QI 1 2 BAOBEI XIAO DING DANG BALLET Value Share(BBamp。A Cities Still Captured Positive Value Sales Growth 410865 8269418361621643834 M o n t h s t o JF 0 2 4 M o n t h s t o JF 0 34 C i t y A C i t y BC D C i t y T o w nVolume Sales(Ton) Value Sales() 5% +3% 53858476692319414 M o n t h s t o JF 0 2 4 M o n t h s t o JF 0 34 C i t y A C i t y BC D C i t y T o w nSize Growth vs YA 11 10 5 0 7 27 1 21 Copyright 20xx ACNielsen 42 BBamp。 Price In AH/S Distribution Push More On 200ml and Gained Share Body Lotion Basic Base Value Share 1 .31 .31 .52 .40 .40 .20 .90 .20 .3 0 .20364 M t o J F 0 2 4 M t o J F 0 3I N T E N S I V EM I L K 2 0 0 m lI N T E N S I V EM I L K 1 2 5 m lF R E S H 2 0 0 m lF R E S H 1 2 5 m lF I R M I N GL O T I O N 2 0 0 m lE N R I C H E D1 2 5 m lE N R I C H E D2 0 0 m lWeighted Distribution Rmb/Pck JF 02 JF 03 JF 02 JF 03 INTENSIVE MILK 200ml 9 10 26 31 INTENSIVE MILK 125ml 3 2 21 25 FRESH 200ml 5 12 34 30 FRESH 125ml 5 4 27 24 FIRMING LOTION 200ml 5 11 50 48 INTENSIVE MILK 200ml INTENSIVE MILK 125ml FRESH 200ml FRESH 125ml FIRMING LOTION 200ml Copyright 20xx ACNielsen 38 XX Milk Distribution In 4amp。SPPD Key SKU Distribution Maintain。 SPPD Gained JF 02 JF 03 JF 02 JF 03 JF 02 JF 03 MILK 200ml 70 XX REGULAR 100ml 72 75 XX REGULAR 200ml 85 54 XX REGULAR 300ml 22 XX UC 100ml 63 75 XX UC 200ml 85 86 SOFTSENSE 110ml 52 73 SOFTSENSE 200ml 83 75 FIRMING 200ml 64 62 FRESH 125ml 34 44 FRESH 200ml 52 62 INTENSIVE MILK 125ml 55 42 22 INTENSIVE MILK 200ml 52 61 Vaseline 100ml 63 64 Vaseline 200ml 51 62 Weighted Distribution (000RMB) RMB/Pck Copyright 20xx ACNielsen 29 BJH/S, XX Lotion Variant SKU Share Value Share(Body Lotion Basic Base) 4M to JF02 4M to JF03 Chg YA ND01 JF02 ND02 JF03 Chg YA XX 7 MILK 200ml REG LOTION 100ml 200ml 300ml UC LOTION 100ml 200ml Copyright 20xx ACNielsen 30 BJH/S, XX Lotion SKU Dist. amp。 UC 200ml Maintained Overall Distribution but Declined in SPPD ND01 JF02 ND02 JF03 JF02 JF03 MILK 200ml 60 70 REG LOTION 87 87 86 76 100ml 74 72 84 75 200ml 87 85 61 54 300ml 27 22 UC LOTION 88 86 89 86 100ml 65 63 80 75 200ml 87 85 87 86 Weighted Distribution (000RMB) (11) (11) ?Number in brackets are of weighted distribution. Copyright 20xx ACNielsen 26 SHH/S, Body Key Brand Share amp。A Cities Copyright 20xx ACNielsen 22 Milk Sales Contribution To XX By City Milk Helped XX to Increase Sales In A City。 but cream declined which led to a slower growth rate in total body ? The price deflation in Body Lotion mainly traced to basic Body Lotion, where local brands, like Bai Que Ling and Yu Mei Jing, developed fast ? Overall, XX did captured positive growth in recent winter period and Milk largely contributed to our growth Copyright 20xx ACNielsen 19 Summary Body ? But we still slightly lost share in Body market in recent winter due to slower growth than the market, especially in the Basic Body Lotion segment ? In Basic Body Lotion segment, we lost share to Bai Que Ling and small brands in Key cities and Yu Mei Jing in A cities。 Distribution By Market Yu Mei Jing Mainly Focus In Hebei / Shangxi / Shangdong 4M to JF02 4M to JF03 JF 02 JF 03 National YMJ 108ml 8 9 220ml 7 8 N2 YMJ 108ml 6 12 16 220ml 9 12 N A City YMJ 108ml 23 30 220ml 26 30 Volume Share Weighted Distribution Copyright 20xx ACNielsen 14 Body Basic Lotion, Sales Mix amp。 Chg Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter Period National, Body Base XX NIVEA 0 VASELINE 6 SOFTSENSE 2 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg ?Mininurse White+UV contributed growth this season. LONG LI QI YU MEI JING AN AN 2 SMISS 2 1 BAI QUE LING 2 MININURSE 1 Copyright 20xx ACNielsen 7 Body Top 10 Brands Value Share amp。Kids Cream, XX Cream Launch Evaluation ? Explore Skin Moist. Sachet Opportunity Copyright 20xx ACNielsen 3 Skin Moisturizer Sales Tren