【正文】 ..............................................25 8 商鋪?zhàn)赓U工作流程圖 ...................................................................................................................25 9 商鋪銷售工作流程 ......................................................................................................................27 10 客戶投訴處理工作流程 ..............................................................................................................28 11 廣告工作流程 ............................................................................................................................30 12 現(xiàn)場(chǎng)包裝工作流程 .....................................................................................................................31 13 推廣工作流程 ............................................................................................................................32 3 相關(guān)文件格式和表格 ..............................................................................................................33 1 對(duì)客戶公開文件目錄 ...................................................................................................................33 2 對(duì)客戶公開文件審批表 ................................................................................................................35 3 營(yíng)銷策劃方案審批表 ...................................................................................................................36 4 銷售現(xiàn)場(chǎng)日常檢查記錄表 ............................................................................................................37 5 銷控日志 .....................................................................................................................................38 6 意向客戶登記表 ..........................................................................................................................40 7 客戶來(lái)訪統(tǒng)計(jì)表 ..........................................................................................................................41 8 銷售特例審批表 ..........................................................................................................................43 9 銷售特例折扣統(tǒng)計(jì)表 ...................................................................................................................45 10 更名審批表 ................................................................................................................................47 11 沒收房產(chǎn)審批單 ........................................................................................................................49 12 銷售退換房審批表 .....................................................................................................................50 13 銷售合同統(tǒng)計(jì)表 .........................................................................................................................52 14 銷售合同文件會(huì)簽表 ..................................................................................................................54 15 銷售合同特例修訂審批表 ...........................................................................................................55 16 商鋪排號(hào)客戶登記表 ..................................................................................................................57 17 客戶投訴處理記錄表 ..................................................................................................................59 18 整合推廣整改通知書 ..................................................................................................................60 19 設(shè)計(jì)文件變更文件清單 ..............................................................................................................61 20 廣告來(lái)電來(lái)訪登記表 ..................................................................................................................62 21 客戶反饋登記表 .........................................................................................................................63 22 供貨單位考評(píng)表 .........................................................................................................................64 23 媒體信息名錄 ............................................................................................................................65 24 媒體考察記錄表 .........................................................................................................................66 25 廣告投放任務(wù)書 .........................................................................................................................67 26 月度項(xiàng)目調(diào)查清單 .....................................................................................................................69 27 變更文件清單 ............................................................................................................................70 28 設(shè)計(jì)圖紙收?qǐng)D清單 ...................................................................................................................71 29 設(shè)計(jì)圖紙發(fā)圖清單 ...................................................................................................................72 30 方案會(huì)審 /交底記錄單 ................................................................................................................74 31 推廣策劃部結(jié)算意見 ..................................................................................................................75 32 目標(biāo)完成情況評(píng)估表 ..................................................................................................................76 33 設(shè)計(jì)跟蹤檢查記錄單 .............................................................................................................77 4 34 方案跟蹤檢查記錄單 ..................................................................................................................78 35 方案輸出文件審查報(bào)告 ..............................................................................................................79 A. 第八部分：營(yíng)銷管理 營(yíng)銷管理關(guān)鍵節(jié) 點(diǎn) 內(nèi)容界定：為年度的營(yíng)銷推廣工作制訂目標(biāo)，主要包括：品牌目標(biāo)、銷售目標(biāo)、財(cái)務(wù)目標(biāo)。 、廣告公司招投標(biāo) 內(nèi)容界定：根據(jù)控制計(jì)劃的要求，通過(guò)銷售代理、廣告公司招投標(biāo)，選擇合適的銷售代理、廣告公司。 負(fù)責(zé)部門：營(yíng)銷總監(jiān) 執(zhí)行部門：銷售部經(jīng)理、廣告部經(jīng)理 決策層級(jí)：項(xiàng)目總經(jīng)理 /營(yíng)銷總監(jiān) 標(biāo)準(zhǔn)文件：營(yíng)銷推廣總案 工作步驟： 營(yíng)銷總監(jiān)組織銷售代理、廣告代理公司開協(xié)調(diào)會(huì)，依據(jù)年度的品牌目標(biāo)、銷售目標(biāo)及營(yíng)銷推廣年度控制計(jì)劃提出具體要求；