【正文】 ing by spring breeze. Lasting appeal refers to the kind of artistic conception which contains countless beauty and inexhaustibly interest, it has a lot of factors such as feeling, principle, meaning and music. The boundless lasting appeal of wine is the aesthetic characteristics of artistic conception in wine’s tasting process. The genuineness of wine and its essence which syncretize the food culture express a homey, contented, mellow mood, and that may be the reason why people find pleasure in it. The appreciation of wine’s aesthetic feeling means, after being attracted by its beauty, the taster will have a miscellaneous and further realization about the aesthetic of wine. At the same time, the taster can get a pleasant feel in both body and mind during this process. Pleasing the eyes, pleasing the mind, and pleasing the soul are the three gradually indepth vertical levels while tasting wine. Pleasing the eyes gives taster a feeling of ease and relaxed. Pleasing mind makes taster feel excited about being understood and finding a bosom friend. “Pleasing the soul, which vouchsafe enlightenment and encouragement to taster, makes them engender a strong aesthetic interest and ideal aesthetic effect. It means the highest form of life in a further level.”[10] The beauty of wine is the perceptual manifestation of taster’s essential power. The aesthetic perception actually is the discovery, affirmation and attention on his essential power through the wine he creates. In this case, we can believe that the taster and the information wine contains have an emotional resonance. From outside to inside, the overflow aroma of wine has formed the splendid structure and artistic glamour. The appreciation of wine’s artistic value is helpful in cultivating taster’s observation, imagination and thinking, and then leads us to discover beauty, feel beauty, and appreciate beauty. The cultivation of interest in beauty helps us understand the meaning of success, and realize the essence of life. The Development of Wine and Its Significance 6000 years ago, people first begin vine growing systematically in the Black sea and the Caspian Sea area. Later, at about 2500 BC, the knowledge of viniculture and the best 80 kinds of wine was introduced into Egypt, Greece and Spain. The 8th century BC, the Greek colonists had brought grape to south Italy and Sicily, since then Italian people began planting and fostering their own grape varieties. In 600 BC, the Romans introduced grape cultivation technology into southern France, and then into northern France in the first century BC. It is not until the 4th century BC that Europe and North Africa have set up integrated grape cultivation system. In 7th Chapter 4 The Aesthetic Concept of Wine and The Significance of Developing Wine Culture 13 century, because of the prohibition Mohammed enacted,。s enthusiasm character and romantic behavior. The Influence of Wine on People’s Character Wine culture is a manifestation of human life and customs, different countries have different wine cultures. Everything related——the history, culture, religion, life habit and even national characteristic——all can be reflected from the wine. Westerners have special rules and routines when drinking, that39。~14176。 swing the glass Chapter 2 Relationship between Wine and Western Culture 5 lightly and dissipating the bouquet, sniff gently with nose, then take a little sip. The Relationship with Etiquette In a social intercourse occasion, wine has its own etiquettes which may as plicate as Chinese Teaism. When western people attending a banquet or a party, the most mon scene will be like this, at first master toast to guests to thank their ing and wish everybody could enjoy themselves. At the rest of time the guest always drink and chat with partner or be in drink alone. As we know, Chinese pay more attention to people and atmosphere while drinking spirit, but westerners think highly of the collocation of the flavor of wine and the food material. They use different drinks to match different dishes. “For example, salad and buffet can collocate with dry white wine, the first dish must collocate with dry white wine, dry red wine or rose wine。 while eating, even they will collocate different dishes with different wines. For example, take red wine while eating meat, take white wine while eating fish, take sparking wine while eating dessert. “This strict matching mode continued up to now, and has bee a kind of etiquette in entertaining guest, business or social banquet and family parties among western society.” [3] Wine is romantic, elegant and health. A glass of wine will bring us a lot of imaginations and dreams. The most important reason of western people loving the wine may because felling in love with the life style it brings them. Wine has always been together with music, art, and fashion. The fast rhythm of modern city life effaces the elegance and leisure of daily life, so drinking wine is a life mood of pursuing happiness. No reason is needed for us to fell in love with wine because it applies us a dwelling of soul and a space of mind, and its magic power can allow us to seek after happiness and romance in the busy routine. We can define it as a culture phenomenon, because wine and culture are actually twins. The culture has not only prosperity, but also depression. There’s depression, there needs release, so we choose wine to plete this aim. Being pared with drugs, wine is cheaper and safer, therefore, as long as civilization exists, the wine will not disappear. Chapter 2 Relationship between Wine and Western Culture 3 Chapter 2 Relationship between Wine and Western Culture The Relationship with Religion Western society has a series of view point about the origin of wine, the most acceptable one is that wine is created by Dionysus, the god o