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【正文】 ng more aware of the quality of placement by using various measurement tools and seeking better integration of their products into television programs and films, the report said. PQ Media39。s a pounded annual growth rate of percent. About $ billion of that will be on television, which is growing at a annual percentage rate. Product placement is defined as a process through which an advertiser integrates a product into selected media, most often television and film, for clear visibility. PQ Media noted that although the product is visible, it is often not the focus, as it needs to fit almost seamlessly into the context of a scene or story. PQ Media noted that product integration is a special type of product placement in which the advertiser39。s up 49 percent from 2020. With barter and valueadded deals factored in, the value of product placement in the . during 2020 rises to $ billion. Television, which accounts for the biggest chunk of paid product placement, grew percent to $ million in 2020, while placements in film were worth $ million, up 23 percent. Globally, the paidproductplacement market was $ billion, up perc
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