【正文】 .....................................27 公關(guān)宣傳策略 ...................................................................................................................................27 初步銷售策略 ...................................................................................................................................28 客房業(yè)務(wù) ....................................................................................................................................28 餐飲業(yè)務(wù) ....................................................................................................................................28 提高回頭率的措施 ....................................................................................................................29 銷售激勵(lì)制度 ...................................................................................................................................29第八章 營運(yùn)和管理 ....................................................................................................................................30 基本業(yè)務(wù)流程 ...................................................................................................................................30 營運(yùn)管理初步計(jì)劃 ...........................................................................................................................30 服務(wù)項(xiàng)目和基本設(shè)施安排 ........................................................................................................30 建立并實(shí)施完善的質(zhì)量標(biāo)準(zhǔn) ....................................................................................................31 建立并實(shí)施完善的財(cái)務(wù)內(nèi)控制度 ............................................................................................32 機(jī)構(gòu)設(shè)置 ...........................................................................................................................................33 人員配備 ...........................................................................................................................................34 管理團(tuán)隊(duì) ...........................................................................................................................................35 遵循的標(biāo)準(zhǔn) .......................................................................................................................................35第九章 投資與財(cái)務(wù)評(píng)價(jià) ............................................................................................................................36 項(xiàng)目實(shí)施計(jì)劃進(jìn)度 ...........................................................................................................................36 投資估算 ...........................................................................................................................................36 收入、成本費(fèi)用及利潤預(yù)測(cè) ...........................................................................................................36 住宿收入預(yù)測(cè) ............................................................................................................................36 餐飲收入預(yù)測(cè) ............................................................................................................................38 物業(yè)租賃收入預(yù)測(cè) ....................................................................................................................39 總收入預(yù)測(cè) ................................................................................................................................39 成本費(fèi)用預(yù)測(cè) ..........................................................................................................................40 利潤預(yù)測(cè) ....................................................................................................................................40 現(xiàn)金流量預(yù)測(cè) ...................................................................................................................................41 財(cái)務(wù)評(píng)價(jià) ...........................................................................................................................................41第十章 風(fēng)險(xiǎn)與對(duì)策分析 ............................................................................................................................42 風(fēng)險(xiǎn) .................................................................................................................................................42 客源影響帶來的風(fēng)險(xiǎn) ..............................................................................................................42 人力資源風(fēng)險(xiǎn) ..........................................................................................................................42 市場(chǎng)競(jìng)爭風(fēng)險(xiǎn) ..........................................................................................................................42 行業(yè)特點(diǎn)決定的風(fēng)險(xiǎn) ............................................................................................................43 對(duì)策 .................................................................................................................................................43 客源影響對(duì)策 ..........................................................................................................................43 人力資源風(fēng)險(xiǎn)對(duì)策 ..................................................................................................................43 市場(chǎng)競(jìng)爭風(fēng)險(xiǎn)對(duì)策 ................................................................................................................43 行業(yè)特點(diǎn)風(fēng)險(xiǎn)對(duì)策 ..................................................................................................................43第十一章 融資計(jì)劃 ....................................................................................................................................44 融資資金金額、方式與用途 .........................................................................................................44 融資金額 ..................................................................................................................................44 融資方式 ..................................................................................................................................44 融資資金用途 ................................................