【正文】 ....................................................................................................................................2 投資與財(cái)務(wù) .........................................................................................................................................2第二章 項(xiàng)目規(guī)劃 ..........................................................................................................................................3 酒店位置及現(xiàn)狀 .................................................................................................................................3 許可經(jīng)營(yíng)及法律文件 .........................................................................................................................3 項(xiàng)目總體規(guī)劃 .....................................................................................................................................3 酒店大堂 ......................................................................................................................................3 餐廳 ..............................................................................................................................................3 客房 ..............................................................................................................................................4 娛樂中心 ......................................................................................................................................4 會(huì)議設(shè)施 ......................................................................................................................................4第三章 烏魯木齊市環(huán)境評(píng)估 ......................................................................................................................5 區(qū)位優(yōu)勢(shì) .............................................................................................................................................5 自然情況 ......................................................................................................................................5 城市功能區(qū)劃 ..............................................................................................................................5 氣候特點(diǎn) ......................................................................................................................................5 交通情況 ......................................................................................................................................6 獨(dú)特區(qū)位優(yōu)勢(shì) ..............................................................................................................................6 區(qū)域經(jīng)濟(jì) .............................................................................................................................................7 旅游資源 ............................................................................................................................................8第四章 酒店行業(yè)概況 ..................................................................................................................................9 酒店業(yè)概況 .........................................................................................................................................9 我國(guó)星級(jí)酒店數(shù)量、結(jié)構(gòu)及分布 ..............................................................................................9 我國(guó)星級(jí)酒店行業(yè)景氣情況 ....................................................................................................11 我國(guó)星級(jí)酒店經(jīng)營(yíng)情況 ............................................................................................................11 酒店業(yè)經(jīng)濟(jì)特點(diǎn) ...............................................................................................................................13 屬于資本密集型和勞動(dòng)密集型行業(yè) ........................................................................................13 對(duì)經(jīng)營(yíng)管理的要求高 ................................................................................................................13 酒店業(yè)發(fā)展趨勢(shì) ...............................................................................................................................13 旅游行業(yè)整體發(fā)展趨勢(shì)預(yù)測(cè) ....................................................................................................13 酒店業(yè)發(fā)展趨勢(shì)預(yù)測(cè) ................................................................................................................14第五章 市場(chǎng)、競(jìng)爭(zhēng)和項(xiàng)目定位 ................................................................................................................162 烏魯木齊酒店市場(chǎng)分析預(yù)測(cè) ...........................................................................................................16 烏魯木齊旅游業(yè)基本情況 ........................................................................................................16 烏魯木齊酒店基本情況 ............................................................................................................17 烏魯木齊酒店住宿人員狀況 ....................................................................................................17 烏魯木齊酒店價(jià)格和出租率 ....................................................................................................18 烏魯木齊酒店市場(chǎng)預(yù)測(cè) ............................................................................................................18 競(jìng)爭(zhēng)分析 ...........................................................................................................................................19 競(jìng)爭(zhēng)對(duì)手基本情況 ....................................................................................................................19 SWOT 分析 .................................................................................................................................20 競(jìng)爭(zhēng)分析結(jié)論 ..........................................................................................................................23 項(xiàng)目目標(biāo)定位 ...................................................................................................................................23第六章 發(fā)展規(guī)劃 ........................................................................................................................................24 總體設(shè)想 ........