外文翻譯-c2c電子商務(wù)網(wǎng)站的信用管理研究-wenkub
2023-05-25 08:26:52 本頁(yè)面
【正文】 nd the developed countries. With the increased popularity of the Inter and the continuous improvement of Inter technologies, the development of ECommerce has just made an impressive start. What hinder the development of Chinese ECommerce can be attributed to various problems and barriers. Some of these problems such as payment method, distribution problem, and security issues have been partially alleviated. Unfortunately the consumers’ lack of trust towards ERetailers has been identified as the biggest barrier that needs to be overe in longterm. In the paper, we will identify the challenges in developing Chinese ECommerce and propose a model to cooperate with current ECommerce system as a mean of enhancing trustworthiness. The paper is anized into 6 sections. Section 2 introduces the current standing of ECommerce, and then Section 3 briefly reviews the challenges in developing ECommerce, and examines the “Trust problem”, which is identified as the major obstacle that hinders the spreading of ECommerce in China. In Section 4, we propose a putational model that can be used to address the trust problem. Section 5 specifically discusses how to apply the model to improve trustworthiness, and gives a case study in Section 6. Section 7 concludes the paper by discussing further directions for improving trust between ECommerce users. II. Current Chinese ECommerce Standing (I) Issues in ECommerce Trust has always been the main concern among most of Chinese ECommerce panies. On one hand, people are impressed by doing business online, but on the other hand they are still worried about using ECommerce widely. Consequently, a gap appeared between online retailers’ interest in attracting shoppers to their electronic storefronts and many consumers’ trust in those activities. Nevertheless, researches have shown that the trust problem is not only technical problem, but more of a social problem caused by various reasons. First and foremost, for historical reasons, people may lack of confidence with others, therefore it’s quite difficult to put trust in someone else in the beginning. Secondly, the mercial law and regulation 4 for ECommerce cannot fully protect the interests of consumers and merchants. Therefore ECommerce users lack the confidence to take the risk when municating with an unfamiliar party. Thirdly, the social credit system and payment system in China are still not strong enough when carrying plex ECommerce transactions, so that online business frauds may happen, and harm consumers. Last but not least Inter security and cryptography techniques, which can increase consumers’ confidence in online activity, are still under development. Due to all these issues, ECommerce specialists monly regard that the bottleneck of Chinese ECommerce is as a trust problem than anything else. (II) Opportunities of Chinese ECommerce In 2021, Chinese ECommerce has been experiencing the upsurge of B2C markets. With the recognition of trust problem, many retailers are experimenting with various trust building strategies to establish trustworthiness towards ERetailers. Establishing trust between ECommerce users is a long term process. Apart from more education or training in the long term, we can resort to technology to enhance consumer trust in an unfamiliar Eretailer. One effective method is to participate in thirdparty assurance programs, which assist consumers in an accessible level of trust they should place in an ECommerce transaction. In that way, merchants who agree to meet a third party assures standards can either use the assure certified technology, or agree to be bound in some way by the assure procedures or oversight are registered by the assure and permitted to display an identifying logo or assurance seal on their website. Consumers can reveal specifi
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