【正文】 links such as warehousing, transporting and loading functions as independent entities so that the distribution problem has not been solved well at present. In summary, these informationization gaps and social barriers indeed hinder the development of Chinese ECommerce, but many people consider lack of consumers trust in ECommerce merchants, technology, social, financial and legal infrastructures of ECommerce environment as the most concerned issues that affect the development in an individual country, since most traditional cues for assessing trust in physical world are not available online. (III) Trust Issue Trust is a catalyst for human cooperation, and it has received considerable attention in the business and social science literature. Lack of trust ca n result in a waste of time and resources on protecting ourselves against possible harm and thereby clogs up the economy. Consumer’s trust in an ERetailer can be defined as consumers’ willingness to accept vulnerability in an online transaction based on their positive expectations in regard with an ERetailers future behavior. Factors that affect trust in ECommerce for consumers include security risks, privacy risks, and lack of reliability in ECommerce processes in general. As pointed by Nielsen, real trust builds through a pany’s actual behavior towards its customers over time, and it is seen to be difficult to build and easy to lose. Theoretically, there are three trustbuilding processes summarized in: 1. Knowledgebased trust is described as a form of trust that develops over time as one party learns about intentions, capabilities, and activity experiences. Example can be remendation, evaluations, and reputations. 2. Institutionalbased trust relied on the creation of a “trust infrastructure”, of socially recognized thirdparty intermediaries that certify the trustworthiness of parties in a mercial exchange or actually enforce trustworthy behaviors on the part of one or both partners. Such example is certificate, membership of association. 3. Trust transfer happens when one party ascribes trustworthiness to an unfamiliar exchange partner based on that partner’s association with a trusted party. In the ext section, we will describe a putational model, which can be used to facilitate the trust building process in ECommerce, particularly for Chinese ECommerce market. In this paper, we surveyed the ECommerce activities currently under going in China. We have closely analyzed the gap between the informationization and barriers of Chinese ECommerce systems. Among the topics of facilitating development of a positive, effective and satisfied ECommerce system, “trust” is a major issue, which has not received adequate attention in past decades. We have proposed a putational trust model (ERC2G), which can foster a trust relationship between consumers and merchants, and illustrate how to apply the model in a Chinese ECommerce system. From the case study of EI Computer, we briefly talked about the implementation of ECommerce systems with the consideration of enhancing trust. However, establishing trust must be a plex process, which involves more information sources, so continuous improving and enhancing the trustworthiness 7 will be the main objective we need to achieve in future work. 中文翻譯 提升中國電子商務(wù)信用度 摘 要 電子商務(wù)在西方國家已經(jīng)非常流行，并且電子商務(wù)系統(tǒng)在這些國家的發(fā)展也相對成熟。但是大部分電子商務(wù)的發(fā)展最主要是在少數(shù)幾個國家，尤其是美國、日本和其它一些歐 洲國家。本篇論文分為 6 節(jié)，第 2 節(jié)介紹了當(dāng)前電子商務(wù)的現(xiàn)狀，第 3 節(jié)簡要的回顧了發(fā)展電子商務(wù)面臨的挑戰(zhàn)，并且檢查作為阻礙中國當(dāng)前發(fā)展電子商務(wù)最大障礙的“誠信問題”。首先是歷史原因，人們對其它人缺乏信心，因此一開始要建立對他人的信任是很難的。在電子商務(wù) 用戶之間建立信任體系是一項長期的過程。通過跟蹤網(wǎng)絡(luò)零售商的活動記錄，收集消費(fèi)者的經(jīng)歷和評論，該計算模型能夠評估消費(fèi)者建立對不熟悉網(wǎng)絡(luò)零售商的信任水平。 信息化差距 目前的中國的社會環(huán)境仍有待于 改善以適應(yīng)信息化的高速發(fā)展。例如，法律和規(guī)章并不完善。另外一個與電子商務(wù)相關(guān)的問題與社會信用體系和支付體系有關(guān)。消費(fèi)者對一個網(wǎng)絡(luò)零售商的信任是具體體現(xiàn)在消費(fèi)者自愿接受一項基于對電子零售商未來行為有良好期望的在線交易之上。 在文本部分，我們會描述一種計算模型，它可以被用在電子商務(wù)建設(shè)過程中，尤其對于中國電子