【正文】 在文本部分，我們會(huì)描述一種計(jì)算模型，它可以被用在電子商務(wù)建設(shè)過(guò)程中，尤其對(duì)于中國(guó)電子商務(wù)市場(chǎng)。另外一個(gè)與電子商務(wù)相關(guān)的問(wèn)題與社會(huì)信用體系和支付體系有關(guān)。 信息化差距 目前的中國(guó)的社會(huì)環(huán)境仍有待于 改善以適應(yīng)信息化的高速發(fā)展。在電子商務(wù) 用戶之間建立信任體系是一項(xiàng)長(zhǎng)期的過(guò)程。本篇論文分為 6 節(jié)，第 2 節(jié)介紹了當(dāng)前電子商務(wù)的現(xiàn)狀，第 3 節(jié)簡(jiǎn)要的回顧了發(fā)展電子商務(wù)面臨的挑戰(zhàn)，并且檢查作為阻礙中國(guó)當(dāng)前發(fā)展電子商務(wù)最大障礙的“誠(chéng)信問(wèn)題”。 how to manage and control export and import of intangible products, and so on. There is a lack of ECommerce standard. Standardization and legislation is a difficult but important task in developing ECommerce. For instance, before the ESignature Standard was invented in China, there was no particular standard to normalize the behaviors on Inter, therefore, it could not setup a standard business environment patible with international standards, which has a huge impact on integration of individual country and global economy. Another problem associated with ECommerce is the social credit system and payment system. The present ECommerce can only be regarded as quasiECommerce. Since the credit system lacks of trust, effective monitoring and payment mechanism. The Inter modity transaction centers only fulfilled parts of ECommerce processes, but by no mean to be full processes from prepurchase to postpurchase. The current distribution system for Chinese ECommerce is still not satisfied enough. For instance, the delivery of products has yet to be separated from manufacturing and mercial enterprisers. The inplete distribution system still 6 responds passively to production and sales departments, where different processing links such as warehousing, transporting and loading functions as independent entities so that the distribution problem has not been solved well at present. In summary, these informationization gaps and social barriers indeed hinder the development of Chinese ECommerce, but many people consider lack of consumers trust in ECommerce merchants, technology, social, financial and legal infrastructures of ECommerce environment as the most concerned issues that affect the development in an individual country, since most traditional cues for assessing trust in physical world are not available online. (III) Trust Issue Trust is a catalyst for human cooperation, and it has received considerable attention in the business and social science literature. Lack of trust ca n result in a waste of time and resources on protecting ourselves against possible harm and thereby clogs up the economy. Consumer’s trust in an ERetailer can be defined as consumers’ willingness to accept vulnerability in an online transaction based on their positive expectations in regard with an ERetailers future behavior. Factors that affect trust in ECommerce for consumers include security risks, privacy risks, and lack of reliability in ECommerce processes in general. As pointed by Nielsen, real trust builds through a pany’s actual behavior towards its customers over time, and it is seen to be difficult to build and easy to lose. Theoretically, there are three trustbuilding processes summarized in: 1. Knowledgebased trust is described as a form of trust that develops over time as one party learns about intentions, capabilities, and activity experiences. Example can be remendation, evaluations, and reputations. 2. Institutionalbased trust relied on the creation of a “trust infrastructure”, of socially recognized thirdparty intermediaries that certify the trustworthiness of parties in a mercial exchange or actually enforce trustworthy behaviors on the part of one or both partners. Such example is certificate, membership of association. 3. Trust transfer happens when one party ascribes trustworthiness to an unfamiliar exchange partner based on that partner’s association with a trusted party. In the ext section, we will describe a putational model, which can be used to facilitate the trust building process in ECommerce, particularly for Chinese EComme