【正文】 ................................................... 5 一、執(zhí)行總結（摘要） ................................................................................................... 5 （一）經(jīng)營理念 .......................................................................................................... 5 （二）公司概述 .......................................................................................................... 5 （三）生產(chǎn)與營銷 ....................................................................................................... 5 （四）風險與機會 ....................................................................................................... 6 （五）財務 .................................................................................................................. 6 （六）組織與結構 ....................................................................................................... 7 二、公司（遠大廣告?zhèn)髅接邢挢熑喂荆└攀? .............................................................. 7 （一）公司簡介 .......................................................................................................... 7 （二）公司宗旨 .......................................................................................................... 7 （三）公司目標 .......................................................................................................... 7 （四）創(chuàng)業(yè)理念 .......................................................................................................... 8 （五）公司服務 .......................................................................................................... 8 三、經(jīng) 營理念 .................................................................................................................. 8 （一）基本信條 .......................................................................................................... 8 （二）做事模式 .......................................................................................................... 9 （三）創(chuàng)業(yè)精神 .......................................................................................................... 9 四、業(yè)務分析 .............................................................................................................. 9 （一）業(yè)務背景分析 ................................................................................................... 9 （二）具體業(yè)務分析 ................................................................................................. 10 五、市場和銷售戰(zhàn)略分析 ............................................................................................. 11 （一）市場描述 ........................................................................................................ 11 （二）目標市場 ........................................................................................................ 11 （三）目標客戶 ........................................................................................................ 11 （四）建設進度 ........................................................................................................ 12 （五）市場發(fā)展戰(zhàn)略 ................................................................................................. 12 六、競爭分析 ................................................................................................................ 13 七、風險與機遇 ............................................................................................................ 14 八、管理團隊 ................................................................................................................ 16 九、資金需求 ................................................................................................................ 20 十、財務計劃 ................................................................................................................ 21 （一）收入預估表 ..................................................................................................... 21 （二）資產(chǎn)負債表 ..................................................................................................... 22 （三）現(xiàn)金流和盈虧平衡分析 .................................................................................. 22 （四）盈虧平衡圖 ..................................................................................................... 23 十一、附錄 .............................................................