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2024-11-19 05 本頁面
【正文】 I don39。s perstore sales higher than the competition39。,第八頁，共二十七頁。s. Its higher perstore profits are due to higher perstore sales. Ｑ： CanadaCo的盈利超過對手，僅僅是因為它擁有更多的連鎖店呢還是因為每家店的利潤都更高？ Ａ：實際是因為它每家店的盈利能力都比對手強(qiáng)。,Ｑ：Is CanadaCo more profitable just because it has more stores, or does it have higher profits per store? Ａ：It actually has higher profits than the competition on a perstore basis. Ｑ：Well, higher profits could be the result of lower costs or higher revenues. Are the higher perstore profits due to lower costs than the competition39。 Ｑ： CanadaCo銷售商品的價格比起競爭對手低很多嗎？ Ａ：不。s stores tend to have a wider variety of brand names, but by and large, the product mix is similar. Ｑ：Are CanadaCo39。s 500 stores close to the competition39。s start, then, with the Canadian discount retail market. What would you like to know? Q：我知道了。,Ｑ：Oh, I see. Then I think it makes sense to structure the problem this way: First, let39。m not sure I understand what a “discount retailer“ is! Ａ（考官）：A discount retailer sells a large variety of consumer goods at discounted prices, generally carrying everything from housewares and appliances to clothing. Kmart, Woolworth, and WalMart are prime examples in the U.S. Ｑ（應(yīng)聘者）： 在我向他提出建議之前，我必須對情況作進(jìn)一步的了解。s competition and is planning to convert all 300 stores to USCo stores. The CEO of CanadaCo is quite perturbed by this turn of events, and asks you the following questions: “Should I be worried? How should I react?“ How would you advise the CEO? US Co是美國最大的折扣零售集團(tuán)。經(jīng)過幾年的運營，它在市場占有率及盈利方面都已遠(yuǎn)遠(yuǎn)超過了擁有300家連鎖店的第二大零售公司。您需要像一個顧問一樣向考官文一些關(guān)鍵問題，通過這些關(guān)鍵問題反映您的思維邏輯，同時通過這些問題發(fā)現(xiàn)解決方案。 下面是一個實例，請注意：同樣的一個場景，基于您分析問題的邏輯將有無數(shù)種進(jìn)展方式，絕對沒有統(tǒng)一的答案或問題。它是本公司的客戶之一。它收購了第二大的零售公司，準(zhǔn)備將其擁有的300家店全部改造成US Co連鎖店的形式。首先，我不太明白什么是“折扣零售店”。s understand the competition in the Canadian market and how CanadaCo has become the market leader. Then let39。我認(rèn)為問題接下來應(yīng)該這樣分析：首先，我們應(yīng)了解加拿大市場的競爭情況，以及CanadaCo是如何成為這個市場的領(lǐng)先者的 ；其次，分析美國市場及USCo的情況；最后，我們將二者結(jié)合起來分析，看USCo在美國成功的經(jīng)驗及其優(yōu)勢是否能移植到加拿大市場來。s 300 stores, or do they serve different geographic areas? Ａ：The stores are located in similar geographic regions. In fact, you might even see a CanadaCo store on one corner, and the competition on the very next corner. Q： CanadaCo的500家連鎖店與其競爭對手的300家店是位于不同的地區(qū)還是相距很近呢？ Ａ：兩個集團(tuán)的零售店基本上位于相同的地區(qū)，甚至你在某個角落里看見CanadaCo的商店，就會在不遠(yuǎn)處發(fā)現(xiàn)其競爭對手的零售店。s prices significantly lower than the competition39。有的商品價格便宜一些，有的也高一些。s or the result of higher perstore sales? Ａ：CanadaCo39。 Ｑ：較高的利潤里意味著較低的成本或較高的收益。,Ｑ：Is that because it has bigger stores? Ａ：No. CanadaCo39。s? Ａ：It39。t know that CanadaCo as a company is necessarily better managed, but I can tell you that its management model for individual stores is significantly different. Ｑ：How so? Ａ：The competitor39。,Ｑ：In that case, I would guess that the CanadaCo stores are probably better managed, since the individual storeowners have a greater incentive to maximize profit. Ａ：You are exactly right. It turns out that CanadaCo39。 Ａ：正是如此。,第十一頁，共二十七頁。 .,第十二頁，共二十七頁。 Ｑ：我想如此大的規(guī)模使USCo 在于其供應(yīng)商的關(guān)系中處于非常有利的地位。amp。s partly right. Its succe
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