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g the type of need consider the client’s aged,educational and cultural backgrounds and do some research about your clients’characters and welleducated clients, they may expect some highclassassociated activities, such as ballroom parties, and you fulfill their expectation/standard., you efforts will puta lot of weight on your some young clients, they may wish to take them to some more fashionableactivities , such as a music bar, a pop music show, a fashion those sporty clientfootball, tennis, you should always endup all kind of activities with having a formal don’t want to talkabout business with your clients in the tennis court or theatre。 is important when relocation abusiness?Local workforceavailableLocation of site is important when choosing retailpremises to rentLocationLength ofcontractKey points: location ofthe premises。A wide range of services and productsPricing:a.(For a consumer):all consumers would liketo go for higher quality and expensive product ,it is a mon .(For a manager):correct pricing policiescan capture a large number of consumer in a short period of .(For a newly built pany): pricingpolicies are particularly important for newly built businesses at the earlystage is to draw the public attention and make their pany and brand known tothe a new product is put into market, there must be a lot of peopleknowing about ’s price a new product is put intomarket, it will immediately face the petition from price war sometimescan be incredibly fierce and ’ price will mirrorthe consumer’s attitude about certain products and the satisfaction about you fixed the price higherthan your rivals without higher quality of service, you might soon findyourself in an unfavorable pricing could alsodefeat some petitors in a short period of example: Safeway, Tescoprice war against all small bread this case, Safeway and Tescofixed their price for 7p per loaf, which is 23p cheaper than their petitors’ a result of this , in 35 days time, most of their petitors wentinto strategies fundamental task for apany is to make its products and itself known to the are manyways to achieve this, advertising is the most important through differentmedia can cover nearly every corner in the major channels are :TVRadioInternetNewspaperBillBoardPosterMagazine advantage of advertising isnot only about propagandizing your pany but also peting against/with pany, through proper advertisements, can manage introduce theadvantages of their products would be the right instance, car manufacturescan put in their new designs to the ads, , double airbags to convincethe prospective customers that their cars are safer than staff is important when motivating staff?FinancialbenefitsCareerdevelopment opportunities is important when introducing rewardsystem for staff?Purpose of thereward systemTypes of rewardoffered is important when aiming to reward staffturnoverFinancialincentivesCareer structureKey points: Financialbenefits。BEC中級(jí)口語自我介紹話題歸納:Competition1What is important when dealing with petition?Pricing policiesAdvertisingstrategiesWhat is important when setting prices for new productsProduction costsCompetitors39。 pricing。Career development/structure。local workforce。they are justwarmingup activities for the key a whole day or a fewdays’ entertainment, you may find the distance between the two sides are muchnarrower than the beginning, and there might be a lot of things that you bothwant to talk cost ofentertainment: always the essential on thenature/characteristics of the transaction or the size of the consider the point the pany is expecting to makebig gain/profits out of a specific client, it should at least put inproportional investment to entertain/please its the pany foresees that the client is not very lucrative ,then… ideal plan would be spending as little money as possible to getthe deal you must not offend your should make them feelbeing What is important whendealing with plaints from client?Offering an apologySuggesting a solution to the problem an apology is the very basic the clients think that they have received unfair treatment, thefirst thing that e to my mind the pany should do is to calm them down andtry to keep the apology is the first step and a useful method to maintain controlof the an apology is an important gesture to show that the hostingpany is fully aware of the situation and would like to take the potentialresponsibility for its plaining clients would feel that their plaints are beingpaid attention and may therefore happy to proceed to the transaction with thehosting is necessary to suggest asolution to the problem as well.. clients want to enter into the transaction in good mood and witha reliable and trustworthy business from an apology, the clientwould want to have the problems and misunderstanding solved before theirmunication moves to the next the hosting pany failed or refusedto suggest a solution, its sincerity of entering into the transaction would beput into :第二篇:BEC中級(jí)口語真題劍橋商務(wù)英語(BEC)中級(jí)口語考試試題口語考試分為三部分:第一階段:考官和考生交流,時(shí)間大約3分鐘Example :What’s your name? A:My name is(Kate)(注:括號(hào)內(nèi)的為參考答案).Q:Where are you from? A:I e from(JiangSu Province):Ar