【正文】 會(huì)再版。in services, the pany is the brand and nothing is more powerful than customers’ actual experiences with the service in creating the also would stress the role of quality service in improving the quality of work excellence requires building an achievement culture in the organization, and achieving in one’s work is energizing and is more fun than mediocrity for employees as well as , the ten service quality lessons still ring true ten years , in this postEnron business climate, they seem to apply more than lessons remind us that excellent panies are excellent in the listen to their customers and stand behind what they keep their invest in service “extras” that petitors play fair and they play view quality as a journey, not a destination—as a mission, not a 里奧納德－keep promises, use mon sense, listen to customers informed, and be determined to deliver value to of service design－develop a holistic view of the service while managing its many of recovery－to satisfy customers who encounter a service problem, service panies should encourage customers to plain(and make it easy for them to do so), respond quickly and personality, and develop a problem resolution of surprising customers－although reliability is the most important dimension in meeting customers’ service expectations, process dimensions(..assurance responsiveness, and empathy)are most important in exceeding customer expectations, for example, by surprising them with unmon swiftness, grace, courtesy, petence, mitment, and of fair play －service panies must make special efforts to be fair and to demonstrate fairness to customers and of teamwork－teamwork is what enable large organizations to deliver service with care and attentiveness by improving employee motivation and of employee research－conduct research with employees to reveal why service problems occur and what panies must do to solve of servant leadership－quality service es from inspired leadership throughout the organization。from the effective use of information and technology。貝利，A現(xiàn)在，它再次出版，下面讓我們從序言中簡(jiǎn)單重訪一下他們十年前的思考吧。然而，盡管如此，價(jià)格競(jìng)爭(zhēng)仍然是個(gè)公司向顧客提供價(jià)值的有效主導(dǎo)。如果管理人員都接受一個(gè)以如下為中心的經(jīng)營(yíng)主旨，那么美國(guó)的服務(wù)行業(yè)將大大的改善。我們根據(jù)服務(wù)質(zhì)量差距的形式簡(jiǎn)述我們對(duì)于在整個(gè)服務(wù)行業(yè)以及服務(wù)改善的十個(gè)建議，它們是：— 通過不斷的了解顧客以及非顧客群的期望來了解顧客的真正需求（例如：通過服務(wù)質(zhì)量信息系統(tǒng)）。—在管理服務(wù)的眾多細(xì)節(jié)的同時(shí)發(fā)展整體服務(wù)觀念?！?服務(wù)公司必須采取特殊措施來保證顧客與員工的公平。我們認(rèn)為，這十個(gè)方面是改善服務(wù)的基礎(chǔ)。舉個(gè)例子，閱讀本書“公平競(jìng)爭(zhēng)”一章，并問自己如果各大航空公司能夠更注重其本的公正，他們能有今天這樣的財(cái)務(wù)危機(jī)嗎？許多觀點(diǎn)認(rèn)為。這樣的航空公司是不會(huì)贏得顧客的信任和忠誠(chéng)的。我們認(rèn)為，所公司都是服務(wù)公司，所有公司都是通過服務(wù)為顧客創(chuàng)造價(jià)值。我們也將強(qiáng)調(diào)優(yōu)質(zhì)的服務(wù)在提高工作生活質(zhì)量的作用。但是，在這個(gè)后安然時(shí)代的商業(yè)環(huán)境，他們似乎比以往有更多的應(yīng)用。第二篇：市場(chǎng)營(yíng)銷畢業(yè)論文免費(fèi)市場(chǎng)營(yíng)銷畢業(yè)論文網(wǎng)盤下載 畢業(yè)論文題目:淺析我國(guó)冰箱行業(yè)之路 專業(yè):班級(jí):學(xué)號(hào):姓名:指導(dǎo)老師:二〇〇九年六月市場(chǎng)營(yíng)銷畢業(yè)論文網(wǎng)盤下載 摘要冰箱作為較早進(jìn)入城市家庭的家用電器，冰箱在國(guó)內(nèi)已發(fā)展了20多年。關(guān)鍵詞：冰箱、營(yíng)銷渠道、市場(chǎng)、農(nóng)村I市場(chǎng)營(yíng)銷畢業(yè)論文網(wǎng)盤下載 Abstract The refrigerator took enters the city family early the domestic electric appliances, the refrigerator in domestic has developed for more than 20 China39。Fifth chapter has simply analyzed our country refrigerator itself development book selection is widespread, only expresses individual viewpoint, only supplies the words: Refrigerator, marketing channel, market, countrysideII市場(chǎng)營(yíng)銷畢業(yè)論文網(wǎng)盤下載 目 錄摘要...............................................................I Abstract.........................................................II第一章 概述......................................................1 、冰箱的發(fā)明................................................1 、冰箱的原理................................................1 第二章 冰箱的營(yíng)銷渠道..........................................2 中國(guó)冰箱業(yè)的現(xiàn)狀...........................................2 產(chǎn)銷規(guī)模...............................................2 技術(shù)優(yōu)勢(shì)...............................................2 、市場(chǎng)需求...............................................3 我國(guó)冰箱營(yíng)銷渠道概況.......................................3 我國(guó)冰箱營(yíng)銷渠道的演變歷史.............................3 我國(guó)冰箱營(yíng)銷渠道的現(xiàn)狀.................................6 我國(guó)冰箱營(yíng)銷渠道的趨勢(shì).................................8 第三章 農(nóng)村冰箱市場(chǎng)發(fā)展.......................................12 農(nóng)村冰箱行業(yè)..............................................12 市場(chǎng)背景...............................................12 市場(chǎng)及農(nóng)村市場(chǎng)含義....................................13 農(nóng)村消費(fèi)市場(chǎng)特點(diǎn)......................................14 我國(guó)農(nóng)村冰箱市場(chǎng)容量..................................16 農(nóng)村冰箱市場(chǎng)存在的問題................................18 農(nóng)村市場(chǎng)消費(fèi)特點(diǎn)......................................19 農(nóng)村市場(chǎng)經(jīng)銷商需求....................................20 整合資源進(jìn)攻農(nóng)村市場(chǎng)......................................22 人員效率問題..........................................23 產(chǎn)品問題..............................................24 品牌推廣問題..........................................24 售后服務(wù)問題..........................................25III市場(chǎng)營(yíng)銷畢業(yè)論文網(wǎng)盤下載 農(nóng)村冰箱市場(chǎng)的一種細(xì)分方法...........................27 市場(chǎng)細(xì)分標(biāo)準(zhǔn)的選擇.........................................27 市場(chǎng)的細(xì)分方法.............................................29 市場(chǎng)細(xì)分結(jié)構(gòu)分析...........................................31第五章 未來冰箱發(fā)展方向......................................33 A級(jí)節(jié)能更走俏.............................................33 豪華冰箱日益普及..........................................33 分區(qū)保鮮開始流行..........................................34 細(xì)節(jié)設(shè)計(jì)融入生活..........................................34 結(jié)論............................................................36 致謝............................................................37 參考文獻(xiàn)........................................................38IV市場(chǎng)營(yíng)銷畢業(yè)論文網(wǎng)盤下載 第一章概述、冰箱的發(fā)明一個(gè)在英格蘭工作的美國(guó)人帕金斯有了一個(gè)新發(fā)現(xiàn)，這一發(fā)現(xiàn)導(dǎo)致了冰箱的發(fā)明。技工們興奮地拿著冰，跳進(jìn)一輛馬車，飛速駛向帕金斯的住房，向他展示所取得的成果。他用醚來清洗金屬印刷鉛字，某一天注意到了物質(zhì)的冷卻效應(yīng)。絕大多數(shù)人奢望的只是一個(gè)冷藏柜。但在20世紀(jì)20年代電動(dòng)冰箱發(fā)明出來之前，冰箱并沒有大規(guī)模進(jìn)入家庭。制冷系統(tǒng)舊象人體內(nèi)血管運(yùn)送血液一樣，將制冷劑送往冰箱的全身。%。此外，美的、TCL等冰箱新軍近幾年也通過資本運(yùn)作，加快了對(duì)冰箱業(yè)整合的步伐。另外，從單門到雙門到三門再到對(duì)開門，從機(jī)械控溫到電腦控溫再到模糊控溫，海爾、科龍、美菱、新飛等品牌均已經(jīng)在市場(chǎng)上推出了相關(guān)產(chǎn)品。、市場(chǎng)需求中國(guó)冰箱市場(chǎng)仍有較大的增長(zhǎng)潛力，主要源于以下因素：其一，從宏觀經(jīng)濟(jì)形勢(shì)來看，目前我國(guó)經(jīng)濟(jì)仍處于快速增長(zhǎng)階段，GDP總值較高，人們消費(fèi)能力得以提升，只要采取有效的刺激消費(fèi)的措施，就可以拉動(dòng)購(gòu)買力的提升，形成有效需求。其五，從全國(guó)范圍來看，農(nóng)村市場(chǎng)還具有較大的發(fā)展空間，適時(shí)地推出科技含量不高、物美價(jià)廉的低端產(chǎn)品，也可以使銷量取得一定的提升。各個(gè)廠家之間的渠道模式差別不大。（2）20世紀(jì)80年代末期到20世紀(jì)90年代初的我國(guó)冰箱營(yíng)銷渠道上個(gè)世紀(jì)八十年代末期以來，隨著國(guó)營(yíng)百貨商場(chǎng)的發(fā)展萎縮，家電專營(yíng)商場(chǎng)逐漸興起。隨著各地區(qū)、各種類型的冰箱渠道模式的出現(xiàn)，各廠家之間的渠道模式開始出現(xiàn)較大的差異。廠家和商家之間的合作關(guān)系在這一階段得到更高程度的加強(qiáng)。廠家的渠道組織方面，強(qiáng)勢(shì)的、全國(guó)性的營(yíng)銷網(wǎng)絡(luò)出現(xiàn)，具體組織形式表現(xiàn)為總部的銷售部門和各地的銷