【正文】 Huize tourism as a pillar industry, creating enormous economic and social benefits. From the development stage, the tourism industry is at a critical period of Huize upgrade, faced with deep development of tourism resources, improving tourism infrastructure, to achieve extensive to intensive series of financial needs, while financial resources for tourism investment industry is limited, so choose the appropriate financing model of tourism, so as to promote the tourism industry and the effective integration of capital markets, promote tourism rely on their own capital and external capital investment into a virtuous cycle of state, and thus speed up the tourist county to tourism county, the pace of change, the development of tourism in Huize has important practical significance to the other tourist cities and counties with the development of tourism at the border of Yunnan also provide a reference. Based on the application of tourism economics, investment and financing, industrial economics and other related theories, depth financial characteristics of tourism, and financing of tourism bined. After elaborated recent history, current status and evolution of tourism Huize financing model proposed tourism Huize financing mode to be selected, and the proposed financing model supporting environmental improvement suggestions. KeyWords： Huize, sea Grassy, financing models III 目錄 會(huì) 澤縣大海草山風(fēng)景區(qū)融資模式研究 ................................................................................. I 摘要 .................................................................................................................................. I Abstract ............................................................................................................................II 目錄 ............................................................................................................................... III 第一章 緒論 .................................................................................................................... 1 一、選題依據(jù) ............................................................................................................ 1 （一）選題背景 ................................................................................................. 1 （二）選題目的和意義 ....................................................................................... 2 二、國內(nèi)外研究綜述 ................................................................................................. 3 （一）國外研究現(xiàn)狀 .......................................................................................... 3 （二）國內(nèi)研究現(xiàn)狀 .......................................................................................... 4 三、研究內(nèi)容與方法 ................................................................................................. 4 （一）研究內(nèi)容 ................................................................................................. 4 （二）研究方法 ................................................................................................. 5 （三）技術(shù)路線 ................................................................................................. 6 第二章 旅游業(yè)融資相關(guān)理論 ............................................................................................ 7 一、融資的相關(guān)概念 ................................................................................................. 7 （一）融資 ........................................................................................................ 7 （二） 融資方式 ............................................................................................... 8 （三）股權(quán)和債券融資 ......................................................................................10 （四）內(nèi)外源融資 .............................................................................................10 二、旅游業(yè)融資的特點(diǎn)分析 ...................................................................................... 11 三、旅游業(yè)融資的理論基礎(chǔ) ......................................................................................13 第三章 會(huì)澤縣大海草山融資現(xiàn)狀分析 .............................................................................17 一、會(huì)澤縣大海草山風(fēng)景區(qū)簡介 ...............................................................................17 二、大海草山旅游業(yè)目前融資模式 ...........................................................................19 （一）政府撥款 ................................................................................................19 （二）銀行信貸 ................................................................................................19 （三）政府融資平臺(tái) .........................................................................................19 （四）招商引資 ................................................................................................20 三、 會(huì)澤縣旅游業(yè)融資存在的問題 .........................................................................21 （一）政府介入較深 .........................................................................................22 （二）投資主體不足 .........................................................................................22 （三）融資結(jié)構(gòu)不合理 ......................................................................................24 （四）融資方式單一，融資渠道狹窄 .................................................................24 （五）融資創(chuàng)新欠缺 .........................................................................................25 第四章 會(huì)澤縣大海草山旅游業(yè)融資的環(huán)境分析與模式選擇 .............................................26 一、 宏觀環(huán)境分析 ..................................................................................................26 （一）政治環(huán)境分析 .........................................................................................26 （二）經(jīng)濟(jì)環(huán)境分析 .........................................................................................27 （三）技術(shù)環(huán)境分析 .........................................................................................28 IV （四）社會(huì)環(huán)境分析 .............................................