【正文】 ltural trade development policy remendations ..................... 12 level .................................................................................... 12 B. The cultural industry level ...................................................................... 13 enterprise level.................................................................................. 15 Conclusion .......................................................................................................... 17 Notes ................................................................................................................... 18 Bibliography ....................................................................................................... 20 1 A Study on international petitiveness of China39。s foreign trade development culture SWOT （ Strengths Weakness Opportunity Threats） analysis........................................................................... 10 main advantage of China39。s cultural trade and the use of index Evaluation Method and Empirical Analysis of International Competitiveness of Chinese cultural trade, analysis of trade and cultural factors that affect the level of petitiveness with the SWOT analysis, the last three aspects gives the relevant policy remendations. Keyword:Cultural trade。近幾年來，我國開始在各方面支持發(fā)展文化產(chǎn)業(yè)，以不斷縮小與發(fā)達國家之間的差距。 本科畢業(yè)論文 （雙學(xué)位） 中文題目 :我國文化產(chǎn)業(yè)國際競爭力研究 外文題目 : A Study on International Competitiveness of China39。本文分析了我國文化貿(mào)易的發(fā)展現(xiàn)狀和問題并采用指標評價方法與實證分析中國文化貿(mào)易國際競爭力，用 SWOT 分析法分析影響我國文化貿(mào)易競爭力 水平的因素，最后從三個方面給出了相關(guān)的政策建議。 international petitiveness。s foreign trade development culture..... 10 of China39。s cultural industry Introduction Because China has a long cultural history, rich resources for the development of cultural trade provides a very good condition. But we also see a part of the developed countries, the use of advanced high technology, welldeveloped economic strength, sound system and other aspects of the advantages of the pany, the production of highly petitive exports of cultural products, to occupy a favorable position in the international market. Chinese cultural trade in most of the current trade deficit, less petitive, facing the pressure of international petition is not optimistic. In this context, the petitiveness of Chinese cultural trade was extremely important. “Economic aspects of culture has a special petitive advantage, its ability to advance with the times, follow the changes of the times change, can stand the test of time.”1 In today39。s core. At present, China is a true manufacturing country, domestic resources and environmental degradation as a contradictory position as a world factory bee increasingly prominent. As the product technology content is too low, almost no creative design, brand recognition is not high reason, the impact of China39。s outstanding cultural and creative products, going out in the international arena, for the dissemination of our cultural connotation, and establish a new image of the C. Improve the structure of import and export modities Our country has a petitive force on trade in goods, exports of many products in the international market share accounts for a large proportion. However, from the point of view of trade structure, we are still quite backward in the service sector, which is a major factor in China39。s cultural trade, there is a huge deficit. On the whole, cultural trade is increasing, but the proportion of cultural trade has not significantly improved, poor overall development of cultural trade. No brand of cultural products and services to gain a foothold in mainstream culture in the world market. “Our neither American nor to lead Asia39。s foreign trade development culture SWOT （ Strengths Weakness Opportunity Threats） analysis main advantage of China39。s foreign trade development culture. First, the weak foundation of the cultural industry. At present, China has the international influence of largescale cultural enterprises is minimal, overall Chinese cultural enterprises difficult to use most of the smaller economies of scale to pete in international markets. Second, the lack of innovation culture industry, the output channel is narrow. Currently in China, the cultural industry, the lack of innovation, exports of cultural products are mostly traditional cultural products, these products with low added value and does not reflect the potential value of China39。s foreign trade and culture provides a strong political support, on the other hand a good munication platform for the economic development and cultural innovation to promote the international influence of the Chinese culture promotion. D. TThe threat of China39。s cultural industries and trade started late, but in the initial stage of China39。s finance will be more successful, wider channels. Cultural industries need to take the reform of the east, for their own development to seek more capital. First, the development of cultural industries can not simply rely on government investment, we need to use a variety of means to attract credit, financing, making cultural investment diversification. Construction group with Chinese characteristics, powerful cultural industry groups, such as China Media Group Huayi good momentum of development, the introduction of many outstanding works of influential. Secondly, the cultural industry market access conditions to relax, to guide all aspects of funds to increase investment in cultural industries and make full use of social private capital, the main form of social capital, investment and financing mode of operation of publicprivate cooperation. B. The cultural industry level Cultural Industry Management System cultural industry management, are institutions in the f