【正文】 advantages and disadvantages, to discover Ningbo Guanghui Energy Technology Co., promotion of energysaving technologies in marketing problems exist in the process, these issues lessons to go to find out a new model, to solve this problem. Finally, through the products, markets and customers to understand and analyze, summarize results Guanghui Energy Technology Co., Ningbo saving technology promotion mode. Ningbo Guanghui Energy Saving Technology Co., Ltd. as local panies in order to conform to the low carbon economy in industry, research and development of new energysaving technologies, the need to promote energysaving technologies and applications. We all know that every new technology, new projects have a certain degree of difficulty to promote the study of energysaving technology promotion mode Ningbo Guanghui Energy Technology Co., it is very necessary. Development of lowcarbon economy is an inherent requirement of sustainable IV development, adhere to this philosophy, promote economic development and harmonious development of the ecological environment, facing the current environmental problems, we should pay attention to the importance and necessity of energy conservation work. Like Chaijing Under the Dome is to give us a warning, should further improve the environmental problem is not, unpredictable results will occur. Keywords: pany profiles, market analysis, marketing model V 目 錄 一、 緒論 ................................................................. 1 （一） 選題背景 ....................................................... 1 1. 低碳經(jīng)濟(jì)發(fā)展是世界發(fā)展一個(gè)方向和潮流 ............................ 1 2. 寧波市能源和經(jīng)濟(jì)發(fā)展之間的矛盾亟待解決 .......................... 1 3. 寧波廣匯節(jié)能科技有限公司節(jié)能技術(shù)需要推廣 ........................ 2 （二） 選題意義 ....................................................... 2 1. 理論指導(dǎo) ........................................................ 2 2. 促進(jìn)銷售 ........................................................ 2 3. 尋求節(jié)能技術(shù)新的推廣模式和思路 .................................. 2 二、 寧波廣匯節(jié)能科技有限公司概況 ......................................... 2 （一） 公司性質(zhì) ....................................................... 2 1. 主營(yíng)產(chǎn)品 ........................................................ 2 2. 產(chǎn)品類型 ........................................................ 3 （二） 主要業(yè)務(wù) ....................................................... 6 1. 技術(shù)名稱 ........................................................ 6 2. 節(jié)能效果 ........................................................ 6 3. 技術(shù)鑒定 ........................................................ 7 三、 寧波廣匯節(jié)能科技有限公司節(jié)能技術(shù)推廣市場(chǎng)分析 ......................... 8 （一） 目標(biāo)市場(chǎng) ....................................................... 8 1. 寧波工業(yè)鍋爐改造潛力 ............................................ 8 （二） 節(jié)能技術(shù)市場(chǎng)概況 ............................................... 9 1. 同類技術(shù)項(xiàng)目相比優(yōu)勢(shì)與劣勢(shì) ...................................... 9 2. 目前營(yíng)銷情況如何 ............................................... 10 3. 客戶接受情況如何 ............................................... 10 4. 營(yíng)銷中存在的問題 ............................................... 11 四、 寧波廣匯節(jié)能科技有限公司節(jié)能技術(shù)推廣模式研究 ........................ 12 （一） 節(jié)能效益分享型 — 合同能源管理（ EMC）模式 ....................... 12 1. 實(shí)施方案 ....................................................... 12 VI 2. 實(shí)施效果 ....................................................... 14 （二） 能源費(fèi)用托管型 — 長(zhǎng)期服務(wù)模式 .................................. 14 1. 服務(wù)內(nèi)容 ....................................................... 14 2. 服務(wù)方案 ....................................................... 15 （三） 國(guó)家政策托管型 — 政府主導(dǎo)型模式 ................................ 15 1. 對(duì)該技術(shù)示范、試點(diǎn)推廣 ......................................... 15 2. 政府給予試用企業(yè)經(jīng)濟(jì)、政策支持 ................................. 16 3. 讓企業(yè)觀摩推廣企業(yè)應(yīng)用案例 ..................................... 16 （四） 專利共享型 — 技術(shù)主導(dǎo)型模式 .................................... 16 1. 尋找加盟商合作 ................................................. 16 2. 企業(yè)節(jié)能技術(shù)分享合作 ........................................... 18 五、 總結(jié) ...........................