【正文】 ........... 26 （ 9）可自由下載娛樂(lè)節(jié)目、 MMS移動(dòng)劇院手機(jī) .............................................. 26 （ 10）萬(wàn)能 Java 手機(jī) ....................................................................................... 27 （ 11）藍(lán)牙無(wú)線傳輸手機(jī) ................................................................................. 27 （ 12）標(biāo)新立異的外型手機(jī) .............................................................................. 27 （ 14），能機(jī)器溝通的手機(jī) ............................................................................... 28 國(guó)產(chǎn)品牌規(guī)?；瘧?zhàn)略分析 ................................................................................... 28 3 國(guó)產(chǎn)品牌形象突破 ............................................................................................. 29 (1)廣告投入的累計(jì)效應(yīng)開始顯現(xiàn) ...................................................................... 29 (2)售后服務(wù)的重要性日趨明顯 .......................................................................... 30 我國(guó)手機(jī)的營(yíng)銷模式分析 ................................................................................... 30 (1)外國(guó)品牌手機(jī)營(yíng)銷策略 ................................................................................. 30 (2)國(guó)產(chǎn)手機(jī)的營(yíng)銷對(duì)策 .................................................................................... 31 手機(jī)營(yíng)銷渠道日趨復(fù)雜分析 ............................................................................... 31 (1)國(guó)美、蘇寧等家電連鎖店加入手機(jī)零售戰(zhàn)團(tuán) ................................................. 32 (2)運(yùn)營(yíng)商以捆綁銷售的方式也開始介入手機(jī)渠道 .............................................. 32 (3)“自主通路 ”波導(dǎo)銷售公司全部 “單飛 ” ............................................................ 32 手機(jī)市場(chǎng)渠道模式分析 ...................................................................................... 33 （ 1）區(qū)域多家總代理制 ................................................................................... 33 （ 2）采用高度垂直一體化的密集分銷網(wǎng)絡(luò)模式 ................................................ 34 （ 3）深度營(yíng)銷模式導(dǎo)入渠道管理 ..................................................................... 35 （ 4）管理架構(gòu) ................................................................................................. 36 （ 5）沖突管理 ................................................................................................. 37 （ 6）結(jié)算管理 ................................................................................................. 37 國(guó)產(chǎn)手機(jī)營(yíng)銷之惑分析 ...................................................................................... 39 （ 1）一個(gè)明星企業(yè)的風(fēng)波 ............................................................................... 39 （ 2）口水之戰(zhàn) ................................................................................................. 40 （ 3）瘋狂營(yíng)銷 ................................................................................................. 40 國(guó)產(chǎn)手機(jī)品牌與國(guó)際品牌的競(jìng)爭(zhēng) ....................................................................... 41 四、研發(fā)是我國(guó)國(guó)產(chǎn)手機(jī)的軟肋 ..................................................................................... 44 手機(jī)的生產(chǎn)企業(yè)有增無(wú)減 ................................................................................... 45 國(guó)產(chǎn)手機(jī)的產(chǎn)品質(zhì)量還需要進(jìn)一步提高 .............................................................. 45 手機(jī)維修中心判定故障隨意 ............................................................................... 45 手機(jī)市場(chǎng)應(yīng)該加大監(jiān) 管力度 ............................................................................... 45 五、我國(guó)手機(jī)制造并非暴利行業(yè) ..................................................................................... 46 六、全球手機(jī)產(chǎn)業(yè)陷入困境 銷量微增而利潤(rùn)下降 .......................................................... 48 七、中國(guó)手機(jī)庫(kù)存問(wèn)題揮之不去 ..................................................................................... 49 八、 20xx 國(guó)產(chǎn)手機(jī)市場(chǎng)格局 ........................................................................................... 52 九、 20xx 年國(guó)產(chǎn)手機(jī)市場(chǎng)占有率可達(dá) 55% ..................................................................... 52 今年國(guó)產(chǎn)手機(jī)市場(chǎng)占有率達(dá) 55% ........................................................................ 54 上半年手機(jī)市場(chǎng)呈現(xiàn)出一些新的特點(diǎn) ................................................................. 54 （ 1）國(guó)產(chǎn) GSM 手機(jī)企業(yè)異軍突起 ................................................................... 54 （ 2） CDMA手機(jī)產(chǎn)銷大幅增長(zhǎng) ....................................................................... 55 （ 3）產(chǎn)品更新?lián)Q代加速，競(jìng)爭(zhēng)日趨激烈 .......................................................... 55 （ 4）市場(chǎng)秩序比較混亂 ................................................................................... 55 國(guó)產(chǎn)手機(jī)“半壁江山”虛火旺 ............................................................................ 56 沒有一個(gè)百年老店是扯著嗓子喊出來(lái)的 .............................................................. 58 20xx 年上半年手機(jī)產(chǎn)銷及下半年展望 ................................................................ 59 國(guó)產(chǎn)手機(jī)遭遇信任危機(jī) ...................................................................................... 61 十、日韓手機(jī)廠商中國(guó)策略分析 ..................................................................................... 64 日韓品牌手機(jī)宣傳力度不斷加大 ........................................................................ 65 4 日韓手機(jī)取勝之道 ............................................................................................. 67 日韓品牌將與歐美品牌分庭抗禮 ........................................................................ 68 十一、手機(jī)制造業(yè)未來(lái)的熱點(diǎn) ........................................................................................ 69 費(fèi)盡周折的 CDMA ............................................................................................ 70 3G產(chǎn)業(yè)的興起會(huì)給 我國(guó)帶來(lái)什么 ....................................................................... 70 生產(chǎn)手機(jī)上市公司分析 ...................................................................................... 73 （ 1）大唐電信 ................................................................................................. 74 （ 2）東方通信 ................................................................................................. 75 （ 3）中興通訊 ................................................................................................. 76 （ 4）廈新電子 ........................................