市場營銷英文ppt-wenkub
2023-03-23 19:00:58 本頁面
【正文】 11:49:3011:49:3011:493/23/2023 11:49:30 AM ? 1成功就是日復一日那一點點小小努力的積累。 2023年 3月 上午 11時 49分 :49March 23, 2023 ? 1行動出成果，工作出財富。 11:49:3011:49:3011:49Thursday, March 23, 2023 ? 1乍見翻疑夢，相悲各問年。Part One Understanding marketing and the marketing process Lecture Three The marketing Environment At a glance ? Describe the environmental forces that affect the economy’ s ability to serve its customers ? Explain how changes in the demographic and economic environments affect marketing decisions ? Identify the major trends in the firm’ s natural and technological environments ? Explain the key changes in the political and cultural environments ? Discuss how panies can react to the marketing environments The Company’ s Microenvironment ? Direct (Micro)Environments: ? internal structure ? suppliers ? petitors ? marketing intermediaries ? customers and general publics The Microenvironment Suppliers Customer Markets Publics Company Competitors Intermediaries Key Forces in the Microenvironment Suppliers Intermediaries Firm publics Competitors Customers The Company’ s microenvironment Internal Environment Top Management Manufacturing F
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