埃森哲歐洲汽車廠商調(diào)研-處于十字路口(內(nèi)部資料)-wenkub
2023-03-23 09:04:03 本頁面
【正文】 s 6 169。 Accenture 2023 April, 2023 European Telematics Survey Automotive OEMs at a Crossroad ? 2 169。 2023 European Telematics Survey Agenda ? Telematics status quo ? Results of European Telematics Survey ? Analysis of major challenges in telematics 3 169。 2023 European Telematics Survey ? To get up to speed quickly, OEMs have been rushing to invest heavily in telematics1 ? However, customers have demonstrated only moderate demand and willingness to pay for devices and services2 ? As a consequence, today’s $15B market volume is 210 fold lower than numbers predicted in 20233 and forecasts are continuously scaled down further4 ? Dealing with enormous sunk costs and lacking profitability, OEMs are concerned that due to petitive pressure telematics offerings may bee another ?costofdoingbusiness“ (such as airbags) Facing an increasingly uncertain market, OEMs are currently reassessing their telematics strategies Pay Back ? 1GM OnStar: $, Ford WingCast $200250M 3pared to UBS Warburg estimates in 2023 2Ducker Inc., Telematics Survey 2023 4McKinsey Quarterly, “A road map for telematics”, 04/2023 7 169。 Vision Fleet Systems Integration Customer facing capabilities Noncustomer facing capabilities Remote Function Control Dynamic Navigation Vehicle Monitoring Fleet Management Dea
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