埃森哲歐洲汽車廠商調(diào)研-處于十字路口(內(nèi)部資料)-預(yù)覽頁(yè)
【正文】 n Telematics Survey Key Messages Telematics Study (1/2) Telematics is of increasing importance Telematics is a petitive necessity Telematics will primarily be used to enhance the core business (CRM, Hw sales, brand differentiation, cost reduction) New streams of revenue are being more important (service revenue, mCommerce, usage based business) Vehiclerelated services are the main focus, but nonvehicle related services are being more important 8 169。 2023 European Telematics Survey Customer Knowledge main Challenge 5 , 3 35 , 1 7 5 , 1 7 5 , 1 74 , 8 3 4 , 8 34 , 1 743 , 8 33 , 1 7123456Very High Importance Very Low Importance Main Challenges Perceived by OEMs Strategic Challenges 11 169。s OEM focus Open Platforms ? Focus on vehicle related services (safety/security, vehicle monitoring) ? Provide open architecture with interfaces to personal, nonproprietary mobile devices ? Avoid customer lockin: leverage other services providers by allowing customer’s choice 13 169。 :03:4809:03Mar2323Mar23 ? 1故人江海別，幾度隔山川。 。 , March 23, 2023 ? 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒(méi)有。 :03:4809:03:48March 23, 2023 ? 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 3月 23日星期四 9時(shí) 3分 48秒 09:03:4823 March 2023 ? 1空山新雨后，天氣晚來(lái)秋。 :03:4809:03Mar2323Mar23 ? 1越是無(wú)能的人，越喜歡挑剔別人的錯(cuò)兒。 2023年 3月 23日星期四 上午 9時(shí) 3分 48秒 09:03: ? 1最具挑戰(zhàn)性的挑戰(zhàn)莫過(guò)于提升自
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