埃森哲歐洲汽車廠商調(diào)研-處于十字路口(內(nèi)部資料)(更新版)
【正文】 elematics Survey Key Messages Telematics Study (2/2) OEMs dominate the telematics market by… ? Control of business architecture and alliance partners ? Control technology through the usage of proprietary infrastructure Premium customer will remain the most important customer segment Aftermarket providers don’t pose a significant threat The risk of liability charges will be significant Traffic safety / data protection legislation will impact telematics revenues 9 169。169。 2023 European Telematics Survey Key Messages Telematics Study (1/2) Telematics is of increasing importance Telematics is a petitive necessity Telematics will primarily be used to enhance the core business (CRM, Hw sales, brand differentiation, cost reduction) New streams of revenue are being more important (service revenue, mCommerce, usage based business) Vehiclerelated services are the main focus, but nonvehicle related services are being more important 8 169。s OEM focus Open Platforms ? Focus on vehicle related services (safety/security, vehicle monitoring) ? Provide open architecture with interfaces to personal, nonproprietary mobile devices ? Avoid customer lockin: leverage other services providers by allowing customer’s choice 13 169。 。 :03:4809:03:48March 23, 2023 ? 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 :03:4809:03Mar2323Mar23 ? 1越是無能的人，越喜歡挑剔別人的錯
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