埃森哲歐洲汽車廠商調研-處于十字路口(內部資料)(已修改)
2025-03-12 09:04 本頁面
【正文】 169。 Accenture 2023 April, 2023 European Telematics Survey Automotive OEMs at a Crossroad ? 2 169。 2023 European Telematics Survey Agenda ? Telematics status quo ? Results of European Telematics Survey ? Analysis of major challenges in telematics 3 169。 2023 European Telematics Survey Technology drives Telematics Wireless Local Area Networks (. Bluetooth, , RFID) Wireless Inter Technology (. UMTS, GPRS) Powerful User interfaces (. voice, XML, multi device, miniaturization) Elements of our environment are being increasingly… ? Connected ? Interactive ? Intelligent Mobile Computing Platforms (. Win CE for Auto, LINUX, QNX) 4 169。 2023 European Telematics Survey Telematics as Business Opportunity OEMs consider telematics as a chance for new streams of revenues ? New Entrants in Value Chain ? Aggressive Push to Innovation Competitors ? Decreasing Customer Loyalty ? Increasing Market Transparency Customers ? Market Saturation ? Decreasing Product Margins ? Difficult Brand Differentiation Market ? Liberalization of Distribution Channels Changing Legal Context 5 169。 2023 European Telematics Survey ? Subscription Fees ? mCommerce ? Insurance per mile ? … ? Quality Improvement ? Customer Loyalty ? Vehicle ? Parts ? Services ? … ? Hardware Sales ? Co
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