埃森哲歐洲汽車廠商調(diào)研-處于十字路口(內(nèi)部資料)-全文預(yù)覽
【正文】 matics Study (2/2) OEMs dominate the telematics market by… ? Control of business architecture and alliance partners ? Control technology through the usage of proprietary infrastructure Premium customer will remain the most important customer segment Aftermarket providers don’t pose a significant threat The risk of liability charges will be significant Traffic safety / data protection legislation will impact telematics revenues 9 169。 2023 European Telematics Survey Telematics as Business Opportunity OEMs consider telematics as a chance for new streams of revenues ? New Entrants in Value Chain ? Aggressive Push to Innovation Competitors ? Decreasing Customer Loyalty ? Increasing Market Transparency Customers ? Market Saturation ? Decreasing Product Margins ? Difficult Brand Differentiation Market ? Liberalization of Distribution Channels Changing Legal Context 5 169。169。 2023 European Telematics Survey Technology drives Telematics Wireless Local Area Networks (. Bluetooth, , RFID) Wireless Inter Technology (. UMTS, GPRS) Powerful User interfaces (. voice, XML, multi device, miniaturization) Elements of our environment are being increasingly… ? Connected ? Interactive ? Intelligent Mobile Computing Platforms (. Win CE for Auto, LINUX, QNX) 4 169。 2023 Europea
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