民航信息化和電子商務(wù)概論分析-wenkub
2023-03-17 13:23:50 本頁(yè)面
【正文】 TIONAL TRAVEL AGENT ONLINE TRAVEL AGENT COMPETITIVE INTENSITY (Based on volume) (Based on realtime information) SELECTIVE BARGAINING POWER COLLECTIVE BARGAINING POWER BUYER 議價(jià)能力的轉(zhuǎn)移 不透明 完全透明 “價(jià)格” 是互聯(lián)網(wǎng)上最容易被傳遞和比較的參數(shù)。 “Inter tends to weaken industry profitability without providing proprietary operational advantage. The time has e to see the Inter for what it is: an enabling technology. The key question is not whether to deploy inter technology – panies have no choice if they want to stay petitive – but how to deploy it. The inter’s great impact has been to enable the reconfiguration of existing industries that had been constrained by high costs for municating, gathering information, or acplishing transactions. (Porter, 2023) “The Inter levels the playing field.” (Tom Murphy of Royal Caribbean, 2023) 不要忘記??！ 航空業(yè)是基于 服務(wù) 的行業(yè)。 (Fitzgerald, 2023) 航空產(chǎn)品的特點(diǎn) ? 空間有限（相同的機(jī)艙，有限的餐飲和娛樂(lè) 設(shè)施，有限的客艙服務(wù)人員） ? 服務(wù)標(biāo)準(zhǔn)預(yù)定（高度管制的行業(yè)） ? 核心業(yè)務(wù)同質(zhì)（從 A點(diǎn)位移到 B點(diǎn)） Low Low High High Impact on Production Impact on Distribution Airline NTO/LTO Travel Agent Meeting Planning Hotel Tour Operator Car Rental Attractions Bed Breakfast Surf Board Rentals Restaurant Catering Adapted from Werthrner (2023) p. 20 and Sheldon (1997) Adapted from Hukill， TIM 603 信息技術(shù)對(duì)旅游行業(yè)的影響 Philip Alford, 2023 Leisure Traveler Business Traveler Travel Portal Travel Agents Tour operator GDS CRS Conso Lidator Whole saler Airline Transfer Acm. Cruise Car Hire Insurance Ferry Excursion Rail Other Consumer Distributor Principal Aggregator Supplier Inter 旅游供應(yīng)鏈 服務(wù) 提供商 消費(fèi)者 中間商 ?分銷(xiāo) ?提供增值服務(wù) ?創(chuàng)造更多就業(yè) ?增加分銷(xiāo)（中間）成本 ?割斷了消費(fèi)者與服務(wù)提供商之間的信息交流 中間商的作用 60 ’ 70 ’ Electric Typewriter Computer Reservation System 80 ’ Global Distribution System Hotels Cars Cruises 90 ’ Online Tra
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