上海通用汽車品牌策略(ppt30)(1)-wenkub
2023-02-13 07:52:23 本頁面
【正文】 p versionBuickBuick? Severe petition,size smaller than multinational corporations.? Heavy tax limits consumption.? Price is high pared to consumer’s earning.? Economical car does not meet the requirement of environment protection very much. ? The price of import car will be lower as the tariff down, domestic car will lose the price advantage? Poor city traffic and limited parking place.? Depend on affiliated enterprises for model, poor RD ability.? Without globalization stock.? Local protection.December,2023Key External Factors Weight Rating Weighted ScoreOpportunities: Mature technology 3 Supported by government 4 In Free petitive stage ,no strongest opponent 3 Market content increasing quickly 4 Service improved quickly 3 The industry is just beginning， many standards need to be perfected 3 Threats: Severe petition ,size smaller than multinational corporations 2 Heavy consumption tax 1 Poor city traffic and limited parking place 1 Depend on affiliated enterprises for model 2 Local protection 1 Total: External Factor Evaluation(EFE) MatrixDecember,2023CPM MatrixDecember,2023Market PositioningDecember,2023Internal strength of Shanghai GM? Cross cultural clash could end in failure of decisionmaking. ? Frequency merging might get shortage of cash flow. ? Too many kinds of products bring no scope economy, cost rising. ? Fittings stocking by electronic merce is not so much. ? Too much media reporting could be understood to be untruthful.? Doesn’t hold Chinese consumers’ mentality deeply. Good public image, take responsibility for society. advertisement, culture Frequency merging might get shortage of cash flow.Opportunities The industry is very mature in the world but it is a blooming industry with much market potential in China. The government think much of the development of motorcar industry. The gap between petitors is not too much, easy to get petitive advantage in free petition stage. Distribution quantity raise much, individual buyers take more and more proportion. Relating services are improving. The industry is just beginning, many standards need to be perfect
黨政相關(guān)相關(guān)推薦
鄂ICP備17016276號(hào)-1