寶島眼鏡參展策劃書(shū)-wenkub
2022-08-31 03:44:41 本頁(yè)面
【正文】 參展策劃書(shū) 目 錄一、展會(huì)詳情......................................3（一）展會(huì)背景....................................3（二）本屆展覽資料................................3（三）前年展會(huì)報(bào)告................................4買(mǎi)家興趣產(chǎn)品及入場(chǎng)觀眾行為分類(lèi)...............5參展商調(diào)查...................................5二、概況分析.......................................7（一）公司簡(jiǎn)介.....................................7（二）未來(lái)10年內(nèi)的規(guī)劃............................7（三）新產(chǎn)品分析...................................8三、參展宗旨與目的................................9四、參展目標(biāo)設(shè)定..................................10五、市場(chǎng)調(diào)查.....................................10六、參展人員.....................................11（一）員工培訓(xùn)....................................11 環(huán)境介紹.....................................11 工作介紹.....................................12 展前培訓(xùn).....................................12七、參展計(jì)劃......................................13（一）展前........................................13 市場(chǎng)調(diào)查.....................................13 制定宣傳計(jì)劃.................................13 展位準(zhǔn)備.....................................13（二）展中........................................14 信息采集.....................................14 產(chǎn)品促銷(xiāo)活動(dòng) ................................14 現(xiàn)場(chǎng)活動(dòng)安排.................................15 展中問(wèn)題執(zhí)行及應(yīng)急...........................15 媒體報(bào)道.....................................15（三）展后........................................15 收展.........................................15 物品處理.....................................15 報(bào)酬分配及費(fèi)用處理...........................15 展會(huì)后的追蹤與管理...........................15 網(wǎng)站的后續(xù)報(bào)道...............................16 總結(jié).........................................16（四）參展物料....................................16 宣傳資料.....................................16 洽談資料.....................................17 銷(xiāo)售工具.....................................17八、參展預(yù)算...............................
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