【正文】 ..........................................4　 地形地貌 ...........................................................................................................................................4　 氣象氣候 ...............................................................................................................................................5　 社會(huì)經(jīng)濟(jì)背景 ..........................................................................................................................................5　 歷史文化 ..................................................................................................................................................54 旅游資源評(píng)價(jià) ............................................................................................................................................5　 旅游資源類型 ..........................................................................................................................................5　 旅游資源分布 ..........................................................................................................................................6　 旅游資源評(píng)價(jià) ..........................................................................................................................................6　 旅游資源分類評(píng)價(jià) ...........................................................................................................................6　 旅游資源綜合評(píng)價(jià) ...........................................................................................................................95 旅游客源市場(chǎng)特征 .................................................................................................................................10　 國(guó)內(nèi)旅游基本特征 ................................................................................................................................10　 本地市場(chǎng)基本特征 ................................................................................................................................10　 巴城旅游度假區(qū)接待游客特征 .....................................................................................................10　 蘇州市及周邊居民出游特征 .........................................................................................................10　 周邊市場(chǎng)分析 ........................................................................................................................................11　 遠(yuǎn)程市場(chǎng)特征分析 ................................................................................................................................11　 區(qū)域網(wǎng)絡(luò)客流 ........................................................................................................................................11　 旅客市場(chǎng)現(xiàn)狀 ........................................................................................................................................126 旅游度假產(chǎn)業(yè)空間的 SWOT 分析 ...................................................................................................12　 自身優(yōu)勢(shì) ................................................................................................................................................12II / 64　 休閑產(chǎn)業(yè)的大發(fā)展 .........................................................................................................................12　 便捷的交通和優(yōu)越的區(qū)位 .............................................................................................................12　 大閘蟹的知名效應(yīng) .........................................................................................................................13　 自身劣勢(shì) ................................................................................................................................................13　 旅游產(chǎn)品單一，旅游業(yè)的整體效益較低 .....................................................................................13　 產(chǎn)品開發(fā)有待完善 .........................................................................................................................13　 外部機(jī)遇 ................................................................................................................................................14　 有效的政策支持和生態(tài)環(huán)境建設(shè) .................................................................................................14　 國(guó)內(nèi)旅游市場(chǎng)需求的擴(kuò)張 .............................................................................................................14　 社會(huì)大背景下的機(jī)遇 .....................................................................................................................15　 外部挑戰(zhàn) ................................................................................................................................................15　 區(qū)域發(fā)展不平衡，旅游市場(chǎng)尚未形成聯(lián)動(dòng)互動(dòng) .........................................................................15　 競(jìng)爭(zhēng)對(duì)手多，替代產(chǎn)品多 .............................................................................................................157 旅游區(qū)發(fā)展戰(zhàn)略 .....................................................................................................................................15　 旅游發(fā)展定位 ........................................................................................................................................15　 旅游區(qū)發(fā)展方向 .............................................................................................................................15　 旅游總體形象定位 .........................................................................................................................16　 目標(biāo)客源市場(chǎng)定位 .........................................................................................................................16　 旅游區(qū)發(fā)展目標(biāo) ....................................................................................................................................16　 總體目標(biāo) .........................................................................................................................................16　 分期目標(biāo) .........................................................................................................................................16　 規(guī)劃指標(biāo) ................................................