【正文】 ng an electronic media facility including personnel, internal control systems, business ethics, munity relations, sales, and promotion. Involves case study method.課程（組）六課程（組）名稱EMC4610：平面媒體的視覺傳達(dá)B15011020平面廣告設(shè)計(jì)BGraphic advertising design課程內(nèi)容描述提高視覺讀寫能力，學(xué)習(xí)視覺傳統(tǒng)的基礎(chǔ)知識(shí)，通過鑒賞出版物圖片豐富鑒別力，內(nèi)容也包括圖片處理及拍攝。Theories and primary information of advertising media, practice of ad planning.課程（組）五課程（組）名稱EMC4430 大眾媒體管理Electronic Media ManagementB15021500廣告經(jīng)營管理Advertising management and administration 課程內(nèi)容描述對大眾媒介中的熱點(diǎn)問題進(jìn)行分析，包括個(gè)體、內(nèi)部控制系統(tǒng)、商業(yè)道德規(guī)范、社區(qū)關(guān)系、銷售和推廣。大眾傳播領(lǐng)域中的科學(xué)評測方法及理論概述，包括心理評估與社會(huì)學(xué)評估，田野調(diào)查、內(nèi)容分析、實(shí)驗(yàn)調(diào)查、觀察法研究以及統(tǒng)計(jì)學(xué)分析。已有基礎(chǔ)的新聞系學(xué)生可使用多媒體進(jìn)行技術(shù)訓(xùn)練，為高級(jí)新聞報(bào)道、寫作和編輯課程打好基礎(chǔ)。青島科技大學(xué)本科交流生課程性質(zhì)表廣告學(xué)advertising交流專業(yè)Department廣告學(xué)advertising交流學(xué)校名稱university美國中田納西州立大學(xué)Middle Tennessee State University學(xué)校名稱university美國中田納西州立大學(xué)Middle Tennessee State University青島科技大學(xué)Qingdao University of Science and Technology課程（組）一課程（組）名稱courseJOUR4210大眾傳播與社會(huì)Mass Communication and SocietyB15040310傳播社會(huì)學(xué)ACommunication sociology課程內(nèi)容描述大眾傳播的生產(chǎn)流程及理論，媒介對社會(huì)的影響，社會(huì)和文化背景中的媒介進(jìn)化，職業(yè)道德。②實(shí)際教學(xué)內(nèi)容相似的課程可以進(jìn)行匹配。③本表一式兩份，分別交學(xué)生所在學(xué)院、教務(wù)處備案。需進(jìn)行理論、歷史與調(diào)研的課外研習(xí)。Theory and practice of basic journalism skills, including content gathering, storytelling, evaluating, writing and processing of news. Three hours lecture and one twohour laboratory where handson instruction acquaints journalism students with the technology and techniques used in multiplatform media convergence and establishes a base for more advanced reporting, writing, and editing courses。探索受眾分析，媒體效果評測，信息監(jiān)測，廣告效果評測，政治傳播，公眾主張和新媒體技術(shù)。運(yùn)用案例研究法。Increases visual literacy。Examines legal guarantees and restrictions on the flow of information using the case study method.課程（組）八課程（組）名稱JOUR4660：媒介研究科學(xué)方法論Scientific Approaches to MediaB15020300市場營銷學(xué)Marketing課程內(nèi)容描述定量調(diào)查方法的歷史發(fā)展、理論與實(shí)踐發(fā)展概述。探索受眾分析，媒體效果評測，信息監(jiān)測，廣告效果評測，政治傳播，公眾主張和新媒體技術(shù)。Approaches to understanding media audiences. Examines tensions between the business and public functions of media, and social and ethical conflicts related to media marketing.課程（組）十課程（組）名稱EMC4660 大眾媒介的科學(xué)研究方法論Scientific Approaches to MediaB15022500廣告調(diào)查與效果評估Evaluation and research of advertising課程內(nèi)容描述定量調(diào)查方法的歷史發(fā)展、理論與實(shí)踐發(fā)展概述。著重強(qiáng)調(diào)了開展消費(fèi)者調(diào)查對于廣告策略的制定和所要達(dá)到的廣告效果有著特別的重要意義。討論數(shù)碼相機(jī)抓拍原理。探索曝光、測光、聚焦、景深、焦距、基礎(chǔ)調(diào)光、設(shè)計(jì)原理和構(gòu)成。Technical and creative elements of multi camera video production. Experience gained through lecture and lab assignments in producing, directing, crew positions, and studio layout。課程（組）十三課程（組）名稱EMC3320：數(shù)字合成入門Introduction to Digital CompositingB15073100多媒體編輯軟件實(shí)訓(xùn)Mutimedia editing software training課程內(nèi)容描述電影、視頻以及多媒體制作的數(shù)字合成歷史、技術(shù)及應(yīng)用。通過技術(shù)學(xué)習(xí)與實(shí)踐過程訓(xùn)練合成技術(shù)。Scriptwriting guidelines, character development, plot design, and creation of storylines for contemporary television genre programs.課程（組）十五課程（組）名稱EMC3210：視覺媒體應(yīng)用New Media Video ApplicationsB15072500短片創(chuàng)作Short film creating課程內(nèi)容描述網(wǎng)頁、收集及其他媒體的視頻制作。研究數(shù)字領(lǐng)域發(fā)展變化和相關(guān)社會(huì)文化影響。每周三課時(shí)理論和兩課時(shí)實(shí)驗(yàn)已有基礎(chǔ)的新聞系學(xué)生可使用多媒體進(jìn)行技術(shù)訓(xùn)練，為高級(jí)新聞報(bào)道、寫作和編輯課程打好基礎(chǔ)。Understanding of advertising concepts, such as ads. Ad planning, creative, ad media etc., biningtheories and practice , training case study, creating ads and market research. 課程（組）四課程（組）名稱JOUR3530：專題寫作Feature WritingB15061320寫作基礎(chǔ)BPrimary writing B課程內(nèi)容描述報(bào)刊故事寫作理論與實(shí)踐，課程考核以公開發(fā)表的文章或校報(bào)發(fā)表的文章為準(zhǔn)。課程（組）五課程（組）名稱JOUR3590：雜志撰稿與編輯Magazine Writing and EditingB15030800書刊編輯學(xué)The edit study of book and periodical課程內(nèi)容描述 雜志類型與編輯技術(shù)，雜志撰稿練習(xí)Types of magazines and editorial needs。Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.課程（組）七課程（組）名稱JOUR4850:大眾傳播倫理Ethics and Mass CommunicationB15041400新聞倫理與法規(guī)News ethics and regulations課程內(nèi)容描述媒體從業(yè)者的職業(yè)道德評測，學(xué)習(xí)當(dāng)下職業(yè)倫理熱點(diǎn)，以及大眾傳播中的文化和哲學(xué)意義挖掘。Through lab teaching, focus on reporting development, evaluation , even planning, information gathering, public interviewing. Training student to think independently.課程（組）九課程（組）名稱JOUR2710:媒體寫作Media WritingB15040210新聞采訪與寫作A News gathering and writing A課程內(nèi)容描述平面媒體及電子媒體寫作理論與實(shí)踐，包括多媒體寫作技巧、風(fēng)格和格式。 examines how cultures shape news and the role of the individual in reporting news internationally. Includes discussion of development issues and role of global advertising and public relations.通過本課程的學(xué)習(xí)，讓學(xué)生了解當(dāng)前國際媒體發(fā)展的發(fā)展指標(biāo)、發(fā)展歷程、發(fā)展路徑及戰(zhàn)略途徑、運(yùn)營戰(zhàn)略，并進(jìn)一步掌握一流電視媒體的發(fā)展現(xiàn)狀。電子媒體新聞?lì)I(lǐng)域制作所需的新聞攝影、照明、音頻及編輯。探索曝光、測光、聚焦、景深、焦距、基礎(chǔ)調(diào)光、設(shè)計(jì)原理和構(gòu)成。Through the study, the students master the basic picture language, master the technical and artistic methods of video, to understand the various means of the Italian film features, independent filming programs.課程（組）二課程（組）名稱EMC1300:動(dòng)畫電影制作Animation and the Illusion of MotionB15051400實(shí)驗(yàn)動(dòng)畫Experimental animation課程內(nèi)容描述動(dòng)畫史及動(dòng)畫制作概論，動(dòng)畫片制作流程，主題涵蓋歷史、腳本、線性剪輯、2D技術(shù)、定格動(dòng)畫。 elements of position, the production process included. Basic visual and aural technology demonstrated.通過視聽設(shè)備了解概念化創(chuàng)意，寫作要素分析，創(chuàng)作實(shí)踐。Technical and creative elements of multi camera video production. Experience gained through lecture and lab assignments in producing, directing, crew positions, and studio layout.通過理論授課和實(shí)驗(yàn)室實(shí)踐掌握影像創(chuàng)作技巧，包括制作、導(dǎo)演、人員安排、空間陳設(shè)等Technical and creative elements of multi camera video production. Experience gained through lecture and lab assignments in producing, directing, crew positions, and studio layout.課程（組）五課程（組）名稱EMC3300:數(shù)碼動(dòng)畫概論Introduction to Digital AnimationB15056600高級(jí)三維動(dòng)畫Senior 3D animation課程內(nèi)容描述2D和3D 動(dòng)畫制作。掌握3D動(dòng)畫技術(shù)、動(dòng)畫創(chuàng)作調(diào)研、附材質(zhì)屬性、動(dòng)畫傳統(tǒng)美學(xué)對比。掌握3D動(dòng)畫技術(shù)、動(dòng)畫創(chuàng)作調(diào)研、附材質(zhì)屬性、動(dòng)畫傳統(tǒng)美學(xué)對比。 elements of position, the production process inclu