【正文】 ..........................................................................5 市場分析與營銷策略 .....................................................................................................................6 產(chǎn)品、服務(wù)、制造 ...........................................................................................................................6 投資、財務(wù)及風(fēng)險分析 ...................................................................................................................72. 企業(yè)介紹 ..............................................................................................................................................7 企業(yè)理念 .........................................................................................................................................7 公司簡介 .........................................................................................................................................7 公司情況 .........................................................................................................................................8 企業(yè)的總體戰(zhàn)略 .............................................................................................................................9 企業(yè)的具體發(fā)展戰(zhàn)略 ...................................................................................................................12 企業(yè)初期發(fā)展戰(zhàn)略（12 年） .................................................................................................12 企業(yè)中期發(fā)展戰(zhàn)略（35 年） .................................................................................................14 企業(yè)長期發(fā)展戰(zhàn)略（510 年） ...............................................................................................14 創(chuàng)業(yè)機(jī)遇 .......................................................................................................................................15第三章 產(chǎn)品與服務(wù) ...............................................................................................................................15 產(chǎn)品介紹與開發(fā) ...........................................................................................................................15 初期產(chǎn)品介紹 .......................................................................................................................15（5）情人節(jié)系列（12 種） ..................................................................................................................18 中期和后期產(chǎn)品策劃 ............................................................................................................25 產(chǎn)品包裝 .......................................................................................................................................25 定價策略 .......................................................................................................................................25 服務(wù) ...............................................................................................................................................25 產(chǎn)品分析 .......................................................................................................................................26 產(chǎn)品優(yōu)劣勢分析 ...................................................................................................................26 產(chǎn)品的市場前景預(yù)測 ...........................................................................................................27 產(chǎn)品的品牌和專利 ...............................................................................................................27第四章 市場分析和營銷策略 .........................................................................................................282 市場分析 .......................................................................................................................................28 市場宏觀分析 ........................................................................................................................28 市場微觀環(huán)境 .......................................................................................................................29 市場營銷策略 ...............................................................................................................................34 目標(biāo)市場戰(zhàn)略 .......................................................................................................................34 市場開發(fā)戰(zhàn)略 .......................................................................................................................36