【正文】 ...................................................................................................................36 經(jīng)濟(jì)效益較低，客源市場狹窄 ..................................................................................................363 / 117 景區(qū)建設(shè)尚有不足，輔助設(shè)施配備欠佳 ..................................................................................38 政府責(zé)任制度不夠明確，協(xié)同配合度低 ..................................................................................38 投資力度不足，相關(guān)產(chǎn)業(yè)發(fā)展滯后 ..........................................................................................39 發(fā)展機(jī)遇 .............................................................................................................................39 旅游需求 .....................................................................................................................................39 旅游聯(lián)姻文化，聯(lián)動營銷 ..........................................................................................................40 區(qū)位發(fā)展模式的提升 ..................................................................................................................41 面臨挑戰(zhàn) .............................................................................................................................41 周邊旅游城市的競爭 ..................................................................................................................41 景觀培育與經(jīng)濟(jì)發(fā)展的協(xié)調(diào) ......................................................................................................42 旅游拳頭產(chǎn)品的打造 ..................................................................................................................42 晉城市旅游產(chǎn)業(yè)發(fā)展 PEST 分析 ...............................................................................................42 政治環(huán)境 .............................................................................................................................42 經(jīng)濟(jì)環(huán)境 .............................................................................................................................44 社會環(huán)境 .............................................................................................................................46 技術(shù)環(huán)境 .............................................................................................................................46第三章 旅游客源市場分析 ............................................................................................................48 客源市場構(gòu)成 .............................................................................................................................48 省內(nèi)客源分析 .....................................................................................................................48 游客旅游方式分析 .............................................................................................................50 游客的消費特征分析 .........................................................................................................50 游客在各景點的出游分布情況及未來出游意向空間特點 ..............................................50 游客在旅游區(qū)擔(dān)心問題分析 .............................................................................................51 游客對旅游區(qū)的印象 .........................................................................................................51 客源市場總體定位 .....................................................................................................................52 一級客源市場 .....................................................................................................................52 二級客源市場 .....................................................................................................................52 三級客源市場 .....................................................................................................................53 客源市場規(guī)模預(yù)測 .....................................................................................................................53 市場規(guī)模預(yù)測 .....................................................................................................................53 旅游環(huán)境容量測評 .............................................................................................................54 市場開拓戰(zhàn)略 .....................................................................................................................55第二部分 晉城市旅游產(chǎn)業(yè)發(fā)展規(guī)劃 ...........................................................................................57第四章 晉城市旅游產(chǎn)業(yè)發(fā)展戰(zhàn)略規(guī)劃 .........................................................................................58 規(guī)劃原則與指導(dǎo)思想 .................................................................................................................58 規(guī)劃原則 .............................................................................................................................58 指導(dǎo)思想 .............................................................................................................................59 總體定位 .....................................................................................................................................59 戰(zhàn)略模式 .....................................................................................................................................60 戰(zhàn)略目標(biāo) .....................................................................................................................................61 總體目標(biāo) .............................................................................................................................61 階段目標(biāo) .............................................................................................................................614 / 117 近期目標(biāo)（2022—— 2022 年）詳細(xì)說明 ........................................................................62 不斷創(chuàng)新機(jī)制,持續(xù)加大投入,全力推動晉城旅游業(yè)做大做強(qiáng) .............................................62 全方位強(qiáng)化市場促銷 ..................................................................................................................63 打造一批重點項目 .................................................................................................................