【正文】 123773 主站地址： 鏡像站點： 二零零九年四月二十日 目 錄 第一部分 行業(yè)背景及公司基本情況簡介 .................................................................................. 1 一、行業(yè)背景 ........................................................................................................................ 1 二、公司基本資料 ................................................................................................................. 1 第二部分 杜邦分析法的基本原理 ............................................................................................ 4 一、杜邦分析原理介紹 .......................................................................................................... 4 二、杜邦分析原理圖示 .......................................................................................................... 4 第三部分 公司年報分析 ........................................................................................................ 5 （一）公司主要財務數(shù)據(jù)分析 ................................................................................................ 5 1．主營業(yè)務收入 ............................................................................................................ 5 2．凈利潤 ...................................................................................................................... 5 3．總資產(chǎn) ...................................................................................................................... 6 4．凈資產(chǎn) ...................................................................................................................... 6 （二）核心指標分析 .............................................................................................................. 7 1．凈資產(chǎn)受益率 ............................................................................................................ 7 2．銷售凈利率 ............................................................................................................... 8 3．總資產(chǎn)周轉(zhuǎn)率 ............................................................................................................ 8 4．權(quán)益乘數(shù) ................................................................................................................... 9 （三）盈利能力分析 ............................................................................................................. 11 1．主營毛利率 .............................................................................................................. 11 2．營業(yè)利潤率 ..............................................................................................................12 3．總資產(chǎn)收益率 ...........................................................................................................12 4．主營業(yè)務利潤率 .......................................................................................................13 5．凈資產(chǎn)收益率 ...........................................................................................................14 6．每股收益（ EPS）和每股收益增長率 ..........................................................................14 7．成本費用利潤率 .......................................................................................................15 （四）資產(chǎn)效率分析 .............................................................................................................16 1．總資產(chǎn)周轉(zhuǎn)率 ...........................................................................................................16 2．固定資產(chǎn)周轉(zhuǎn)率 .......................................................................................................17 3．應收賬款周轉(zhuǎn)率 .......................................................................................................17 4．存貨周轉(zhuǎn)率 ..............................................................................................................18 5． 凈資產(chǎn)周轉(zhuǎn)率 ..................