麥肯錫在線案例學(xué)習(xí)-英文-wenkub
2023-06-03 01:32:17 本頁面
【正文】 ys assess different but equally valid ways of approaching an issue, and then bring you back to the particular line of inquiry that he or she wants to pursue. You should also keep in mind that in a live case, there will be far more interaction with the interviewer than this exercise allows. For example, you will have the opportunity to ask clarifying questions. Finally, a live case interview would typically be pleted in 30 45 minutes, depending on how the case evolves. In this online exercise, there is no time limit. There are eight questions in this online case study. This case study is designed to roughly simulate one during your interview, so you will not be able to skip ahead to the next question until you have answered the one you are on. You can refresh your memory of previous answers by clicking the highlighted Qamp。d like to focus on the two specific levers involving attracting more applicants at the same cost. ? Review the list of campuses targeted (., optimize resource allocation across schools). The review may result in adding certain higher potential campuses and eliminating other ones that appear to have more limited potential. ? Review recruiting approach at each campus (., optimize costeffectiveness of messages and approaches at each school). Please note that if you identified different but equally valid levers, the interviewer would be able to assess them. But for the purpose of this case study, we are going to focus on these two levers. Q2: How would you initially approach determining whether the client can increase hiring by adjusting the list of campuses targeted? What sort of analysis would you want to conduct and why? A: You might take the following approach, where we39。t seem to work, advertising might still be the most efficient and effective way to increase the number of candidates if it is deployed in a more systematic, targeted way Helpful Tip This question is a good one for demonstrating creativity because there39。ve conducted market research and found that there are two types of people on each campus, A and B. Historically, our client has also used two types of recruiting messages in its advertising. The first, called See the World, gets one percent of type A students to apply, but three percent of type B students. The second, called Pathway to Leadership, gets five percent of Type A students to apply, but only two percent of type B students. The chart below lists the breakdown of types A and B students at some of our major campuses, and the message our client is using on campus. School % of Type A Students % of Type B Students Recruiting Message Used on Campus University 1 80% 20% Pathway to Leadership University 2 48% 52% See the World University 3 70% 30% Pathway to Leadership University 4 60% 40% See the World
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