周黑鴨杯新媒體營銷推廣方案-wenkub
2022-11-10 08:40:36 本頁面
【正文】 .......................................... 1 （一）市場環(huán)境分析 ............................................................................................. 1 ...................................................................................................... 1 ...................................................................................................... 2 ...................................................................................................... 2 ...................................................................................................... 2 （二）企業(yè)形象分析 ............................................................................................. 2 （三）產(chǎn)品分析 ..................................................................................................... 2 （四）競爭分析 ..................................................................................................... 3 （五）消費分析 ..................................................................................................... 3 （六） SWOT 分析 .................................................................................................. 3 二、營銷推廣提案 .................................................................................................. 4 （一）推廣目標群體 ............................................................................................. 4 （二）具體推廣策略 ............................................................................................. 5 ...................................................................................................... 5 、線下推廣措施 .................................................................................. 5 .............................................................................................. 5 .........................................................................................
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