【正文】 ..........................................7二、對本案形成競爭的物業(yè)類別有哪些其發(fā)展趨勢如何 ................................................................................................................................18三、本案在區(qū)域競爭下出路何在 ........................................................................................................................................................................19第三部分 發(fā)展理念篇 ............................................................................................................................................................................................21第四部分 產(chǎn)品規(guī)劃篇 ............................................................................................................................................................................................24一、產(chǎn)品當(dāng)前規(guī)劃概述： ....................................................................................................................................................................................24二、基于項目發(fā)展理念和市場，調(diào)整產(chǎn)品規(guī)劃方案： ....................................................................................................................................25三、項目投資分析： ............................................................................................................................................................................................272 / 48第五部分 項目定位篇 ............................................................................................................................................................................................29一、客群定位： ....................................................................................................................................................................................................29二、產(chǎn)品定位： ....................................................................................................................................................................................................31三、形象定位： ....................................................................................................................................................................................................32四、市場定位： ....................................................................................................................................................................................................33第六部分 營銷推廣篇 ............................................................................................................................................................................................34一、首用公關(guān)策略，打開當(dāng)前滯銷僵局： ........................................................................................................................................................34二、調(diào)整推廣手段： 與項目形象保持一致： ...................................................................................................................................................35三、推廣主題訴求的調(diào)整： ................................................................................................................................................................................37四、價格策略： ....................................................................................................................................................................................................37五、子品牌戰(zhàn)略逐步提高品質(zhì)，降低項目運作風(fēng)險： ............................................................................................................................38六、營銷推廣總體目標(biāo)： ....................................................................................................................................................................................39七、營銷推廣之產(chǎn)品推出序列： ................................................................