【正文】 ....................................................9 2. 4 公司發(fā)展規(guī)劃 ....................................................................................................9 2． 5 企業(yè)文化 ........................................................................................................ 11 產(chǎn)品介紹 .................................................................................................................. 12 產(chǎn)品的創(chuàng)意來源 ................................................................................................ 12 產(chǎn)品構(gòu)成 .......................................................................................................... 12 產(chǎn)品功能特點(diǎn) ................................................................................................... 13 競爭產(chǎn)品 .......................................................................................................... 13 技術(shù)與工藝 ....................................................................................................... 13 膠體磨工作原理 ..................................................................................... 13 工作原理優(yōu)勢 ......................................................................................... 14 廢膠粉改性瀝青膠結(jié)料生產(chǎn)工藝 ............................................................. 14 生產(chǎn)流程 ................................................................................................ 15 影響橡膠粉改性瀝青的因素 .................................................................... 16 市場與競爭分析 ........................................................................................................ 16 環(huán)境分析 .......................................................................................................... 16 宏觀環(huán)境分析 ......................................................................................... 16 市場規(guī)模分析 ......................................................................................... 17 目標(biāo)市場分析 ................................................................................................... 17 廢舊輪胎市場的現(xiàn)狀 .............................................................................. 17 公路建設(shè)的現(xiàn)狀和趨勢及對改性瀝青的需求 ........................................... 19 行業(yè)分析 .......................................................................................................... 19 膠粉行業(yè)現(xiàn)狀 ......................................................................................... 19 競爭分析 .......................................................................................................... 21 五種競爭力量分析 .................................................................................. 21 TOWS 分析 ............................................................................................ 24 5．營銷策略 .................................................................................................................. 27 營銷計劃 .......................................................................................................... 27 營銷競爭策略： ................................................................................................ 28 價格 ....................................................................................................... 28 技術(shù) ....................................................................................................... 28 四川天路有限責(zé)任公司策劃書 3 5． 3 營銷傳播策略 .................................................................................................. 28 5． 3． 1 公關(guān)（ Public Relation） .................................................................. 29 5． 3． 2 廣告 ................................................................................................... 29 顧客關(guān)系管理策略 (專業(yè)、持續(xù)、深度的關(guān)系營銷 ) ........................................... 29 渠道策略 .......................................................................................................... 29 .................................................................................................................... 30 選址 ................................................................................................................. 30 設(shè)備的購買 配置 .............................................................................................. 30 廢舊輪胎回收管理 ............................................................................................ 30 生產(chǎn)管理 .......................................................................................................... 31 車間管理 ................................................................................................ 31 污染 ....................................................................................................... 31 7．管理體系 .................................................................................................................. 31 .......................................................................................................... 31 崗位職責(zé)描述 ................................................................................................... 32 人力資源配置 ................................................................................................... 32 管理層人員配置表 .................................................................................. 33 員工配置 ................................................................................................ 33 企業(yè)員工素質(zhì)要求 ............................................................................................ 33 公司對員工的素質(zhì)要求 ........................................................................... 34 員工的素質(zhì)要求 ..................................................................................... 34 企業(yè)員工招聘與培訓(xùn) ......................................................................................... 34 招聘 ....................................................................................................... 34 員工培訓(xùn) .................................................................