【正文】 a global network of interconnected puters that municate freely and share and exchange information. The mercial puter explosion was ignited by IBM. Using its already wellentrenched organization system of trained sales and service professionals, IBM helped businesses find their way in the early days of the puter revolution.w The personal puterThe leaders of the personal puter revolution were Bill Gates and the duo of Steve Jobs and Stephen Wozniak.Sensing that the future of puting was in these personal puters and that the power of puters would reside not in their size but in the software that ran themAt nearly the same time with Bill Gates, in 1977, Jobs and Wozniak, also college dropouts, perfected Apple Ⅱ, a lowcost, easytouse microputer designed specifically for personal rather than business use.w The Internet TodayThe World Wide Web is not a physical place, the heart of the Web lies in the protocols that defines its use, such as using hypertext transfer protocols (HTTP) to transport files from one place to another.w The Internet and Its UsersFinding information on the Web is being easier thanks to the growing number of panies creating search engines, spiders, or Web crawlers.w Changes in the Mass Communication ProcessThe Internet is different from these more traditional media. Rather than changing the relationship between audiences and industries, the Net changes the definition of the different ponents of the process and , as a result, changes their relationship. w Changes in the Mass Communication ProcessOn the Net a single individual can municate with as large audience as can the giant, multinational corporation that produces a network television program.w The double edge of technologyTechnology is a doubleedged sword. Its powerfor good and for badresides in us. The same aviation technology that we use to visit relatives halfway around the world can also be used to destroy the World Trade Center.Translation Techniquew 動詞名詞的相互轉(zhuǎn)譯 They are waiting for a sight of the Queen passing by.We can house you if the hotels are full.w 形容詞副詞的相互轉(zhuǎn)譯 On this question, people of different age groups think differently.w 狀語譯成句子 Officially, he’s on holiday。 Noble, Borders, and BooksAMillion.w Hot TopicThe power of puterAdvantage：Gather and store information，Process problems，Control working process，Design new products，Help manage hotels, schools, hospitals, banks and so on，TeachingDisadvantage：Violation of privacy，Computer crime，Unemployment，Lack of social interaction，Hackers，Porn，Make people lazy and dependent Chapter Three Newspapersw Key Wordsexecutive editor 執(zhí)行編輯（executive 執(zhí)行的、行政的；執(zhí)行者、經(jīng)理主管人員）front page 頭版（front 前面、開頭、前線；面對、朝向）newsstand 報攤、雜志攤subscription 訂閱（量）（捐獻(xiàn)、訂金、簽署、同意；subscriber） (annual subscription 年度訂閱，全年定費；bulk subscriptions 大批訂閱)newsworthy 新聞價值；有報導(dǎo)價值的（news 新聞、消息、新聞報導(dǎo)；foreign news。 when a parent raises a child。前者主動地傳播信息，后者被動地接受信息。它包含了人類信息傳播的兩種基本的方式，即人際傳播和大眾傳播，因而它的發(fā)展突破了傳統(tǒng)大眾傳播模式的框架。Chapter One Introduction to Mass Communicationw Key Termsmunication 傳播，交通：mass munication, be in munication with,feedback 反饋: asked the students for feedback on the new curriculum. interpersonal munication 人際傳播:interpersonal relationshipsencoding 編碼: audio encoding, hybrid encodingdecoding 解碼: adaptive decodingpublic relations 公共關(guān)系noise 噪音,響聲，無用數(shù)據(jù)，吸引注意的言行 medium 媒介（media），手段，mass medium 大眾媒介，大眾傳播工具，影響大量觀眾的一種公眾媒介 mass munication 大眾傳播，大眾傳播工具inferential feedback 推斷性反饋reciprocal messages 交互訊息：（reciprocal互惠的，彼此相反的）cultural definition of munication 傳播的文化定義dominant culture （mainstream culture）主流文化bounded culture (coculture) 亞文化: bounded functiontechnological determinism 技術(shù)決定論: (determinism決定論，宿命論)visual munication 視覺傳播third participant 第三方：（participant 參與者，參與的）concentration of ownership 所有權(quán)集中convergence 融合，會合點，集中，收斂conglomeration 集團化，混合物，凝聚：The state of being conglomeratedeconomies of scale 規(guī)模經(jīng)濟；因經(jīng)營規(guī)模擴大而得到的經(jīng)營節(jié)約oligopoly 寡頭式的壟斷，求過于供的市場情況（oligopolies）globalization 全球化：globalizeaudience fragmentation 受眾分析：（audience：聽眾，觀眾，讀者。今天因特網(wǎng)的觸角已經(jīng)延伸到了世界的幾乎每一個角落，信息在網(wǎng)上的流通已經(jīng)不再受到時間和空間的限制。也就是說，無論報紙、廣播還是電視，受眾對于傳播的內(nèi)容沒有挑選的余地，最多只能選擇看（聽）還是不看（聽）。 when religious leaders instruct their followers。 home news。 actually, he is in hospital.Surprisingly enough, none of them showed any sign of fear in face of death.She wisely didn’t attempt to apologize.w 同位語譯成句子Tom, normally a timid boy, jumped into the river and saved the drowning girl.Shanghai, once the paradise for adventurers, is now the largest industrial base in China.w 表語譯成句子I leave Beijing tonight, heartened with agreements we have reached, cheered by the frankness and fullness of our discussions, grateful for the hospitality you have accorded our party. w 翻譯為被動句The unemployment rate in that country is expected to remain stable for 2009.His frequent absence from class must be dealt with immediately.Nowadays, her son