【文章內(nèi)容簡(jiǎn)介】 ery small proportion of books sold.Restructuring of book retailingThere are approximately 20000 bookstores in the United States, but the number is dwindling as small independent operations find it increasingly difficult to pete with such chains as Barnes amp。 Noble, Borders, and BooksAMillion.w Hot TopicThe power of puterAdvantage：Gather and store information，Process problems，Control working process，Design new products，Help manage hotels, schools, hospitals, banks and so on，TeachingDisadvantage：Violation of privacy，Computer crime，Unemployment，Lack of social interaction，Hackers，Porn，Make people lazy and dependent Chapter Three Newspapersw Key Wordsexecutive editor 執(zhí)行編輯（executive 執(zhí)行的、行政的；執(zhí)行者、經(jīng)理主管人員）front page 頭版（front 前面、開(kāi)頭、前線；面對(duì)、朝向）newsstand 報(bào)攤、雜志攤subscription 訂閱（量）（捐獻(xiàn)、訂金、簽署、同意；subscriber） (annual subscription 年度訂閱，全年定費(fèi)；bulk subscriptions 大批訂閱)newsworthy 新聞價(jià)值；有報(bào)導(dǎo)價(jià)值的（news 新聞、消息、新聞報(bào)導(dǎo)；foreign news。 home news。 news to this hour。 piper’s news）pseudojournalism 虛假新聞(pseudo 假的，冒充的；journalism 新聞，新聞材料，新聞學(xué))news sheets 新聞紙(sheet 一片，一張，薄片，被單)diurnals 日?qǐng)?bào)、日刊；每日的，白天的penny press 便士報(bào)，廉價(jià)報(bào)紙（press 壓、按、印刷、壓力、擁擠，新聞）mainstream paper 主流報(bào)紙wire services 電訊服務(wù)（金屬絲、電線、電報(bào)、電線；拍電報(bào)）onthespot coverage 現(xiàn)場(chǎng)報(bào)道（coverage 覆蓋、分析和報(bào)道某事物的范圍、觀察）newspaper chains 報(bào)業(yè)集團(tuán)（chain 一連串、一系列、連鎖商店）distribution 分銷(xiāo)， 發(fā)行zoned editions 地區(qū)版（zoned 劃成區(qū)域的）ethnic press 少數(shù)種裔語(yǔ)言報(bào)紙（ethnic 人種的、種族的、少數(shù)民族）alternative press 非正統(tǒng)報(bào)紙（alternative 二者選一的，可供選擇的辦法、事物，傳統(tǒng)之外的）dissident press 持不同政見(jiàn)報(bào)紙？(dissident 持不同政見(jiàn)者)muter papers 為乘交通工具上班族設(shè)計(jì)的報(bào)紙 (muter 經(jīng)常往返者)digital delivery daily 電子化投遞日?qǐng)?bào)circulation area 發(fā)行區(qū)域(循環(huán)、流通、發(fā)行額)layout 排版newsletters 簡(jiǎn)報(bào)、時(shí)事通訊public opinion 輿論agenda setting 議程設(shè)置After the Revolution, the new government of the United States had to determine for itself just how free a press it was willing to tolerate.When the first Congress convened under the new Constitution in 1790, the nation’s founders debate, drafted, and adopted the first 10 amendments of the Constitution, called the Bill of Right.At the turn of the 19th century, urbanization, growing industries, movement of workers to the cities, and increasing literacy bined to create an audience for a new kind of paper, known as the penny press.Throughout this early period of the popularization of the newspaper, numerous foreign language dailies also began operation, primarily in major cities in which immigrants tended to settle. Loss of petition within the industry, mercialism, civic journalism, and the evolution of newspaper readership are altering not only the nature of the medium but also its relationship with its audiences.The newspaper industry has seen a dramatic decline in petition. This has taken two forms: loss of peting papers and concentration of ownership. Online job hunting and auto sales services are already cutting into advertising profits of newspapers.The Internet and the World Wide Web provide readers with more information and more depth, and with greater speed, than traditional newspaper.In October 2001, the New York Times began digital delivery daily, delivering the paper, as it looks in print, to home and office puters.To the chagrin of the established paper, readily available, easytouse, and inexpensive puter hardware and software can now be bined to do desktop publishing, smallscale print design, layout, and production.Chapter Three A more pessimistic view of the future of newspapers is that as newspapers have reinvented themselves and bee more userfriendly, more casual, more lifestyleoriented, and more in touch with youth, they have bee inessential and unimportant, just another modity in an overcrowded marketplace of popular, personalitycentered media.w New Trend in Digital Publishing and CommunicationPODPublish on Mobile PhoneSearch engine from PC to Mobile PhoneWatermarkingIntegration, publish/subscriptionw How to make a presentationFocus on one interesting topic Find the materialGet useful information and organize these information Finish the PPTOrganize your speechw How to make a presentationContent of the material:Basic ConceptExisting Problem amp。 Current MethodProblem not resolvedTrend in the futureMy interest and opinion Chapter Four Magazinesonline magazine 在線雜志pictorial magazines 畫(huà)刊 newsstands 報(bào)攤targeted audience 目標(biāo)受眾 split runs 專(zhuān)門(mén)特刊circulation 發(fā)行量 subscription 訂閱singlecopy sale 單冊(cè)零售 controlled circulation 贈(zèng)閱發(fā)行webzines 網(wǎng)絡(luò)雜志 brand magazine 品牌雜志cable television 有線電視ad revenues 廣告收益online magazine 在線雜志 readership 讀者人數(shù)，讀者的身份 pictorial magazines 畫(huà)刊（pictorial 圖示的，畫(huà)報(bào)） newsstands 報(bào)攤，雜志攤 targeted audience 目標(biāo)受眾 split runs 專(zhuān)門(mén)特刊 circulation 發(fā)行量 subscription 訂閱singlecopy sale 單冊(cè)零售controlled circulation 贈(zèng)閱發(fā)行webzines 網(wǎng)絡(luò)雜志 brand magazine 品牌雜志cable television 有線電視ad revenues 廣告收益direct mail 直接郵件，直接投遞廣告advertorials 報(bào)道式廣告plementary copy 補(bǔ)充性內(nèi)容Chapter Five Filmw