【正文】 （一）拍賣地塊基本情況 ........................................................................................................................................1（二）地塊現(xiàn)狀分析 ................................................................................................................................................2（三）地塊周邊現(xiàn)狀及配套狀況 ............................................................................................................................3（四）地塊分析小結 ................................................................................................................................................4二、項目地塊 SWOT分析...............................................................................................................................................5（一）優(yōu)勢（STRENGTH）： .......................................................................................................................................5（二）劣勢（WEAKNESS）: .........................................................................................................................................5（三）機會（OPPORTUNITY）: ....................................................................................................................................5（四）威脅（THREAT） ..............................................................................................................................................6三、當前房地產(chǎn)投資環(huán)境簡析.....................................................................................................................................6（一）宏觀環(huán)境分析 ................................................................................................................................................6（二）青島市當前房地產(chǎn)運行情況 ........................................................................................................................8四、區(qū)域房地產(chǎn)市場分析.............................................................................................................................................9（一）區(qū)域市場供應分析 ........................................................................................................................................9（二）區(qū)域市場主要項目分析 ..............................................................................................................................10（三）區(qū)域市場客戶群體及需求分析 ..................................................................................................................11五、地塊使用規(guī)劃及建筑規(guī)劃...................................................................................................................................12（一）設計原則 ......................................................................................................................................................12（二）規(guī)劃設計風格及布局 ..................................................................................................................................13（三）建筑內(nèi)容及產(chǎn)品組合 ..................................................................................................................................14（四）住宅產(chǎn)品組合建議 ......................................................................................................................................16六、建設進度安排.......................................................................................................................................................17七、項目投資收益分析...............................................................................................................................................17（一）銷售預期及定價 .................................................................................................