酒店市場營銷部一周工作總結(jié)-wenkub
2022-11-01 10:24:45 本頁面
【正文】 y Convention Centre 分析成都市場的會議潛力，嘗試世紀(jì)城會議中心的市場定位及主攻方向 張艷， 劉宇 3 月 1330 日 Sales amp。 提供宣傳資料及計(jì)劃吸引這些企業(yè)的會議 。 Continue explore the business opportunity with support of the IHG GSO and NSO set ，積極發(fā)掘市場潛力。Sales amp。充分利用洲際營銷網(wǎng)絡(luò)優(yōu)勢爭取更多生意機(jī)會。 Anne Dai 代皎 End of March Sales amp。 Marketing Weekly Report (March 18) 市場營銷部一周工作總結(jié) (3 月 18 日 ) Leisure Market 旅 游市場 As the Jiuzhaijou area is still very much a leisure market, with a little business from corporate meetings. We need to work very close with travel agents to achieve our business target. And provide full support to the familiarization groups from overseas agents. 旅游依然是九寨溝居主導(dǎo)地位的市場，附帶少部分的商務(wù)公司會議。我們迫切的需要在旺季生意最大 化，同時鼓勵，引導(dǎo)及促進(jìn)淡季生意量。 崔志娟、 蔡曦、王琳 、蔣學(xué)紅、楊佳 3 月 Most of travel agents dealing with overseas groups accepted our rates in peak season. 大部分主推外賓市場的旅行社均已接受 我 九寨區(qū)三 家 酒店的旺季價格。 Will need to take some effort and time to change the negative impact created by last year’s room blockage sales with travel agents for Holiday Inn and Express. 據(jù)客戶反映去年包房商低價銷售且按照四星標(biāo)準(zhǔn)推廣 ，造成了甲蕃古城官寨及客棧的負(fù)面影響 。且此考察團(tuán)在成都段將 計(jì)劃 入住世紀(jì)城假日酒店 ，如果趕得及開業(yè)的話 。 Marketing Weekly Report (March 18) 市場營銷部一周工作總結(jié) (3 月 18 日 ) Pubic Relations 公 關(guān)宣傳 1. Collateral, Imager, Logo and Signage 宣傳資料，圖片及標(biāo)識 Action By When Logos development and secure official logos and determine hotel graphic needs 制作酒店 標(biāo)識 ,確定酒店所需的圖片 (Master CD of HICCCD Logo to be delivered before 24 Mar 06） Agency/JW Done. Train up Jessica to follow up on collaterals 培訓(xùn) 公關(guān)主任陳潔 ,跟進(jìn)印刷品 (Training on PR Manual, HI Guidelines, Logo usage done) JW On job coach Fact sheet HICCCD 成都世紀(jì)城假日酒店簡介 (First draft was given to Creative Agency and the layout is in process.) JW/JC Still need to keep on updating the latest information. Jiuzhaigou hotels introduction including background information of management pany, owning pany, hotel facilities and services 九寨溝 酒店介紹 ,包括管理公司 ,業(yè)主公司和酒店設(shè)施介紹 JC The first draft to be pleted by 24 Mar Determine inroom collaterals –
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