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.” ? they say, “the essence of what management is all about is the effective use of language to get things done” ? Without the right words, used in the right way, it is unlikely that the right actions will ever occur. ?“Without words we have no way of expressing strategic concepts, structural forms, or designs for performance measurement systems.” ? Language is too important to managers to be taken for granted. ? Your effectiveness as a speaker and writer will determine how well you are able to get others to do what you want. And your effectiveness as a listener will determine how well you understand others and can do things for them. ? 2. the ability to perceive the impact of verbal signs and nonverbal signs etc. ? 3. having an interactive style. promote true twoway exchange. ? The importance of business and managerial munication ? 1. No matter what level you are, you’ll municate. ? As you climb the anization hierarchy, the more effective munication skills you’ll need. Ante Gregorich, Vice Presi