消費(fèi)行為學(xué)第6章-價(jià)格-wenkub
2022-10-31 13:26:53 本頁面
【正文】 ternal Consideration Affecting Price Decisions Customer perceptions of value set the upper limit for prices, and costs set the lower limit Companies must consider internal and external factors when setting prices 8 影響定價(jià)的因素 Other Internal and External Consideration Affecting Price Decisions 9 Other Internal and External Consideration Affecting Price Decisions Organizational considerations include: ? Who should set the price ? Who can influence the prices 影響定價(jià)的因素 10 The Market and Demand Before setting prices, the marketer must understand the relationship between price and demand for its products ? 市場供求 ? 供求規(guī)律 ? 價(jià)格與需求 影響定價(jià)的因素 需求 價(jià)格 0 p Q 需求曲線 11 影響定價(jià)的因素 ? 市場供求 ? 供求規(guī)律 ? 價(jià)格與供給 供給 價(jià)格 0 p Q 供給曲線 12 ? 市場供求 ? 供求規(guī)律 ? 供
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