【正文】 s Growth, National But Our Growth Rate Still Behind Nivea/Softsense and Total Segment 2 4 . 59 . 21 1 . 63 2 . 51 8 . 9 1 5 . 3T T L B o d yL o t i o n B a s i cK e yC o m p e t i t o r sC o m b i n e dJBN I V E AS O F T S E N S EV A S E L I N EV o l u m e B a s e1 3 . 54 . 17 . 22 5 . 42 2 . 2 2 0 . 8T T L B o d yL o t i o n B a s i cK e yC o m p e t i t o r sC o m b i n e dJBN I V E AS O F T S E N S EV A S E L I N EV a l u e B a s e4Months to JF03 vs YA Copyright 20xx ACNielsen 10 Body Lotion Basic, Key Brand Volume Share Our Share Lost Mainly Traced to Basic Lotion Where YuMeiJing and Small Brands Gained Share Noticeably National, Body Lotion Basic Base 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg XX VASELINE 7 NIVEA SOFTSENSE YU MEI JING BAI QUE LING 1 XILI HAI ER MIAN 2 GONG DENG XIAN ZI 3 1 16 ?YU MEI JING priced about 60rmb/kg. Copyright 20xx ACNielsen 11 Body Lotion Basic, Key Brand Value Share XX Regained Some Share in JF03, Compared with JF02 YU MEI JING 8 BAI QUE LING PEARS 1 0 FA TOBABY XILI 0 1 XX VASELINE NIVEA 8 10 9 SOFTSENSE 4 National, Body Lotion Basic Base 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg Copyright 20xx ACNielsen 12 . Body Lotion Basic SKU Share 220ml Largely Contributed to Its Share。 A Cities 1961922932833802064 M t o JF 0 2 4 M t o JF 0 3T o w n BC D C i t i e s A C i t e i s 4 C i t i e s22634 2921636521451423220333125317 220514 M o n t h s t o JF 0 2 4 M o n t h s t o JF 0 3T o w n BC D C i t i e s A C i t e i s 4 C i t i e sVolume Sales(Ton) Value Sales(000Rmb) 24% 13% 34% 24% 52% 29% 5% 13% ?Number in green is of the annual growth MAT JF03 vs MAT JF02 Copyright 20xx ACNielsen 15 Body Basic Lotion, Key Brands Share by City We Lost Share to Bai Que Ling amp。 but development of lowend brands, like BQL and YMJ, in Key amp。 BJ and Lagged Behind Growth in A Cities Caused Us Losing Share Volume Share Value Share 0102030405060JF 0 2 JF 0 3 JF 0 2 JF 0 3 JF 0 2 JF 0 3 JF 0 2 JF 0 3 JF 0 2 JF 0 3UC Lotion Milk Lotion Share Base, Body Lotion Basic GZ SH BJ CD A CITY 010203040506070JF 0 2 JF 0 3 JF 0 2 JF 0 3 JF 0 2 JF 0 3 JF 0 2 JF 0 3 JF 0 2 JF 0 34 Months to 4 Months to Copyright 20xx ACNielsen 24 SHH/S, XX Lotion Variant SKU Share Milk 200ml Gained Share Rapidly While Reg/UC 200ml Declined Value Share(Body Lotion Basic Base) 4M to JF02 4M to JF03 Chg YA ND01 JF02 ND02 JF03 Chg YA XX Basic Lotion 28 MILK 200ml 3 REG LOTION 100ml 1 200ml 3 300ml UC LOTION 100ml 200ml 11 Copyright 20xx ACNielsen 25 SHH/S, XX Lotion SKU Dist. amp。 Nivea Gained Share Slightly Rmb/Kg 4Months to JF 02 JF 03 Chg JF 02 JF 03 Chg JF 02 JF 03 4 Key Brand XX 28 34 126 130 VASELINE 31 26 157 158 SOFTSENSE 125 128 NIVEA 161 148 BAI QUE LING 39 36 173 91 Value Share Volume Share In , key brand are of露華濃 雅佳美 潤(rùn)膚露 450ml priced RMB37/pck(82rmb/kg), and Body Lotion Basic Base (200ML) Copyright 20xx ACNielsen 27 SHH/S, Key Brands SKU Value Share Nivea Fresh amp。 UC 200ml Maintained Overall Distribution but Declined in SPPD ND01 JF02 ND02 JF03 JF02 JF03 Weighted Distribution (000RMB) MILK 200ml 36 55 REG LOTION 84 93 86 84 100ml 67 76 82 78 200ml 70 66 72 66 300ml 13 13 22 13 UC LOTION 83 82 81 78 100ml 82 80 76 75 4 200ml 71 67 73 67 Copyright 20xx ACNielsen 31 BJH/S, Body Key Brand Share amp。 Price Other Than N A, Nivea Gained Share While XX Decline Body Lotion Basic Base Value Share 5 5 . 34 8 . 16 4 . 65 6 . 3 5 6 . 1 5 4 . 94 6 . 5 4 3 . 75 3 . 64 0 . 92 1 . 51941 1 5 . 92 8 . 77 . 447 . 72 . 96 . 8 9 . 77 . 27 . 9JF 0 2 JF 0 3 JF 0 2 JF 0 3 JF 0 2 JF 0 3 JF 0 2 JF 0 3 JF 0 2 JF 0 3JB YU M EI JI N G N I V EA V A SEL I N E PEA R S O . BR A N D S4 Months to A CITY S A E A N A W A ?In W A, firming lotion contributed most of share gain. Copyright 20xx ACNielsen 37 Nivea Body Lotion SKU Share amp。Kids Cream Sales amp。Kids Cream Base) Copyright 20xx ACNielsen 43 BBamp。Kids Cream Base) Copyright 20xx ACNielsen 45 XX Weighted Distribution by SKU, Nat. 3128 28293039 396194151621051015202530354045JF 0 2 M A 0 2 M J 0 2 JA 0 2 SO 0 2 N D 0 2 JF 0 3JB C re a m I C 2 5 g I C 6 0 g U C 2 5 g U C 6 0 gWeighted Distribution Copyright 20xx ACNielsen 46 BBamp。Kids Cream Base) Copyright 20xx ACNielsen 48 amp。A and catching up with in BCD as well ? IC 25g consumer offtake well performed overall ? XX cream distribution is petitive in modern trade will weak in traditional store ? trade, bag products contributed their share in this trade Copyright 20xx ACNielsen Explore Sachet Sales Opportunity Copyright 20xx ACNielsen 51 Bag Sales Importance to Skin M