【正文】 ..................... 4 第一章 緒論 ................................................... 8 ............................................................................................................ 8 《生活新報(bào)》發(fā)展現(xiàn)狀 ............................................................................................... 9 .................................................................................. 11 第二章 理論基礎(chǔ)和研究方法 .................................... 12 .............................................................................. 12 ................................................................................................... 12 .......................................................................................................... 12 .......................................................................................................... 12 .......................................................................................................... 12 .......................................................................................................... 13 ................................................................................................................. 13 .............................................................................................................. 13 ....................................................................................................... 13 ....................................................................................................... 13 ....................................................... 14 SWOT矩陣 ...................................................... 15 ....................................................... 16 SWOT研究方法對(duì)研究生活新報(bào)社發(fā)展策略的適用性 .......................................... 17 第三章 生活新報(bào)社的外部環(huán)境及內(nèi)部條件分析 ....................... 17 .................................................................................. 18 .............................................................................................................. 18 .............................................................................................................. 19 經(jīng)濟(jì)環(huán)境 ............................................................................................................. 20 社會(huì)環(huán)境 ............................................................................................................. 20 科技環(huán)境 ............................................................................................................. 20 .............................................................................................................. 21 ......................................................................................... 21 .............................................................................................................. 21 ..................................................................................... 23 .............................. 23 ............................ 23 ......................................... 24 .............................. 24 .................................... 25 .................................................................................. 26 ....................................................................................................... 26 ....................................................................................................... 26 ....................................................................................................... 27 工程管理碩士（ PM）學(xué)位論文 7 ......................................................................................... 27 ....................................................................................................... 27 ....................................................................................................... 29 ......................................... 29 ............................................... 30 ................................................. 30 ....................................................................................................... 31 ....................................................................................................... 32 第四章 生活新報(bào)社的 SWOT 分析 .................................. 32 .......................................................................................................... 32 ....................................................................................................... 33 .......................................................................................................... 33 .......................................................................................................... 33 ....................................................................................................... 34 .......................................................................................................... 34 .......................................................................................................... 34 生活新報(bào)的關(guān)鍵因素與機(jī)會(huì)、威脅的綜合分析 ......................................................... 35 生活新報(bào)的關(guān)鍵因素與優(yōu)勢(shì)、劣勢(shì)的綜合分析 ......................................................... 36 第五章 生活新報(bào)社的發(fā)展方向和策略 .............................. 37 SO戰(zhàn)略 .................................................................................................. 38 WO戰(zhàn)略 .................................................................................................. 38 ST戰(zhàn)略 .................................................................................................. 39 WT戰(zhàn)略 .................................................................................................. 40 第六章 生活新報(bào)社發(fā)展的基本思路和對(duì)策 .......................... 41 ..................................................