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Indifferent ? Stability: Firm or Hesitating Relationship How is public opinion measured? ? Polls ? Elections ? Interest groups ? Mass media ? …… mass media ? Television, radio, newspapers, magazines, recordings, movies, and books are called mass media because they municate broadly to masses of people How does mass media measure public opinion ? ? Mass media are considered as an important tool to measure public opinion. ? In case of the entertainment channels, public voting for reality shows lik