【正文】 ........................................................................... IV 1 緒論 .............................................................................................................................. 1 ............................................................................................................... 1 ............................................................................................................... 1 ..................................................................................................... 2 ............................................................................................................... 2 ............................................................................................................... 2 ............................................................................................................... 2 2 網(wǎng)絡(luò)團(tuán)購現(xiàn)狀分析 .................................................................................................. 4 ............................................................................................................... 4 ...................................................... 4 ...................................................... 5 ................................................................ 5 .......................................................................................... 5 ..................................................................................... 5 ......................................................................................... 5 ..................................................................................... 6 ....................................................................................... 6 .............................................................................................. 6 ..................................................................................... 7 ............................................................................................ 7 ..................................................................................... 7 ......................................................................................... 8 問題的對策 .............................................................................................. 8 3 網(wǎng)絡(luò)團(tuán)購的模式特點(diǎn)研究 .................................................................................... 9 ............................................................................ 9 介紹 .................................................................................. 9 與傳統(tǒng)網(wǎng)絡(luò)團(tuán)購模式的區(qū)別 ............................................................. 9 ..........................................................................11 : 主動式網(wǎng)絡(luò)團(tuán)購 .................................................................11 .............................................................................12 ....................................................................................13 .............................................................................................................18 4 網(wǎng)絡(luò)團(tuán)購的動機(jī)分析 ............................................................................................19 重慶大學(xué) 本科學(xué)生畢業(yè)設(shè)計(jì)（論文） 目錄 VI ..............................................................19 ..........................................................................19 ....................................................................................19 ..........................................................................20 ....................................................................................21 .............................................................................22 ..................................................................................23 .....................................................23 ............................................................23 ...................................................................24 .........................................................................................24 ..........................................................................24 .............................................................................25 ...........................................................................26 ............................................................26 .................................................................................26 重復(fù)購買消費(fèi)者的研究 ................................................................................27 5 網(wǎng)絡(luò)團(tuán)購案例分析 .................................................................................................29 ：影院營銷的新方式 ...............................................................................29 ..............................................................................................................29 ...............................................................................................29 ........................................................................31 6 結(jié)論 .............................................................................................................................33 致謝 ................................................................................................................................34 參考文獻(xiàn) .......................................................................................................................35 附錄 ..................................................................................................... 錯誤 !未定義書簽。 通過問卷調(diào)查形式，收集影院網(wǎng)絡(luò)團(tuán)購新的營銷方式對消費(fèi)者的選擇影響，結(jié)合前面對參團(tuán)動機(jī) 的分析，得出自己的結(jié)論。參考大量資料，研究 網(wǎng)絡(luò)團(tuán)購的 模式的特點(diǎn) ， 網(wǎng)絡(luò)團(tuán)購的發(fā)展趨勢，以及團(tuán)購模式的比較。 然而在網(wǎng)絡(luò)團(tuán)購熱潮不斷升溫之時(shí) ， 一些團(tuán)購網(wǎng)站背后的黑幕也逐漸被曝光 ， 網(wǎng)絡(luò)團(tuán)購的問題不斷出現(xiàn) 。重慶大學(xué) 本科學(xué)生畢業(yè)設(shè)計(jì)（論文）