【正文】 involvement ? Define timetable, responsibility and resources ? Train project personnel ? Interview senior management ? Determine role of consultants,major tasks and deliverables ? Form project steering mittee ? Determine staffing requirements Objectives Major Activities Phase 1: Project Organisation 10 169。 Plan Gather amp。 1998 Arthur And rsen. All rights reserved. VISION o Define longterm direction MISSION o Nature and purpose of the anisation o Reflect beliefs, values, priorities amp。 Objectives 3 Year Rolling Budget (revised every 6 months) Detailed Operational Plans ? Plans/actual ? Units of work 5 Year Tactical Plan Periodic Reporting ? Financial results ? Key Performance Indicators Integrated Planning Cycle 6 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur Andersen. All rights reserved. 169。1 169。 1998 Arthur And rsen. All rights reserved. ? Introduction ? Strategic Planning What is it? ? Arthur Andersen Strategic Planning Methodology ? Case Study Exercise Agenda for Day 1 ? Case Study (continue) ? Latest thinking in Strategy ? Corporate Strategy for Asian Conglomerates ? Selling Strategy work today Agenda for Day 2 Agenda 3 169。 1998 Arthur And rsen. All rights reserved. ? … to know where you are NOW ? …to determine where you want to GO ? …to formulate STRATEGIES to get there Why Plan? 5 169。 1998 Arthur Andersen. All rights reserved. 169。 aspirations GOALS o Describe what and when results should be achieved STRATEGIES o Express roadmap to take o Act as guidelines to develop the Action Plans ACTION PLANS o Who will do what? By when? o Tasks to perform in order to achieve goals o Monitor the progress of the implementation STRATEGIES VISION GOALS MISSION Strategic Framework ACTION PLANS 8 169。 Analyse Data Develop Strategy amp。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur Andersen. All rights reserved. 169。 Responsive Organisation Competitive Pricing 24 169。 1998 Arthur And rsen. All rights reserved. investment requirements anisational skills and culture ? Revise list of alternatives, test with focus group or management interviews ? Feasibility assessment ? Revised list of strategies for implementation Key Deliverables Major Activities (cont’) Phase 6: Strategy Formulation 26 169。 1998 Arthur And rsen. All rights reserved. Objectives Phase 7: Develop Action Plan ? Develop action plan for implementation ? Complete financial projections to support the strategic plan ? Develop the action plan to identify the task and resources required ? Project the financial resources and mitments required to support the strategic plan ? Consolidate the strategic plan ? Develop monitoring and control process for the strategic plan implementation Major Activities 28 169。 1998 Arthur And rsen. All rights reserved. ? Introduction ? Strategic Planning What is it? ? Arthur Andersen Strategic Planning Methodology ? Case Study Exercise Agenda for Day 1 ? Case Study (continue) ? Latest thinking in Strategy ? Corporate Strategy for Asian Conglomerates ? Selling Strategy work today Agenda for Day 2 Agenda 30 169。 1998 Arthur And rsen. All rights reserved. 4. Warn Against The Temptation Of Chasing Quick Profits When It Takes You Away From Your Basic Strengths (Mcculloch) 5. Demonstrate The Power Of Leveraging Experience (Poulan) Case Study: Chain Saw Industry Objectives 32 169。 1998 Arthur And rsen. All rights reserved. 4. What segments do you see? 5. What are the needs of the different segments? What is the buying behavior of each segments? 6. Competitors Analysis: What is the likely petitive response to your (and other pany) strategic moves? Case Study 34 169。 1998 Arthur And rsen. All rights reserved. ? Latest thinking in Strategy ? Corporate Strategy for Asian Conglomerates ? Selling Strategy work today Day 2 Agenda 36 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur And rsen. All rights reserved. 4 levels of uncertainty ? Level 1 A ClearEnough Future ? Level 2 Alternate Futures ? Level 3 A Range of Futures ? Level 4 True Ambiguity 39 169。 1998 Arthur And rsen. All rights reserved. Level 2 Alternate Futures ? A few discrete outes that define the future ? Decision analysis ? Option valuation models ? Game theory ? Longdistance telephone carriers’ strategy to enter deregulated localservice market ? Capacity strategies for chemical plants 1 2 3 What Can Be Known? Analytic Tools Examples 41 169。 1998 Arthur And rsen. All rights reserved. Level 4 True Ambiguity ? No basis to forecast the future ? Analogies and pattern recognition ? Nonlinear dynamic models ? Entering the market for consumer multi media applications ? Entering the Russian market in 1992 What Can Be Known? Analytic Tools Examples ? 43 169。 1998 Arthur Andersen. All rights reserved. 169。 Action Plan Strategic Planning Methodology 45 169。 1998 Arthur An