【正文】 y setting panys customers willingness to pay is crucial and can be only reached by distinctive products and services offered and wellleveraged anizational objectives of introducing and utilizing new advertising channels therefore should focus on creating longterm relationships, reducing the rate of customer defections, increasing the share of wallet through crossselling and upselling,increasing the profitability of lowprofit customers, and fostering on highvalued customers. By improving customer relationship management, the main problem of lack oftrust can be solved by social working to some extent. Valuecreating properties of social working For those properties social working creating value,it is necessary to find whether they are goodtohave or havetohave. During the value creation process, or leta?r180。s say supply chain, the Braudel rule helps a lot in judging whether valuable or just more options of a service. That is to say, value is created through the whole value chain after the new technology is introduced. The Braudel rule is used to judge if a service is to create new possibilities of everyday life or just options. The view of the interests holding by researchers and businesses should be on how to make social working valuable rather than on whether or not to adopt social value by using new technologies is more art than science. Many may be pessimistic on credibility of social working and customers attitudes towards it, while the First Wives Club does make money through its divorced group of people. The power of the online experience and of online friendships may give the website much of the character of a true munity, but how to create resonance and uping values highly depends on the innovation and creativity of panies. 5 Conclusion Social works in a way is changing emerce and helping it towards new directions. With its help, emerce can conquer some problems facing by ebusiness , its opportunities and limitations should be carefully studied so as to be fully utilized. It is important to understand how much value created depends on innovative use of technologies than simply duplicate others establish petitive advantage requires great efforts, inwhich the activities are art more than further researches, customized pany strategies depending on different businesses situations can be improved. For example, it is efficient to advertise in a cooking forum with rare and demanding cooking wares and seasonings contrasted with Moto products even though it is a chat forum without any mercial purposes before. Improvements on remendation systems and data mining are extremely important for queuing keywords and attributes of a social work so as to properly judge on users preferences. Source: Yu Qiao. Social works and Emerce[J]. Business and Economy, 2021,(4):715734. 譯文： 社 會(huì) 網(wǎng)絡(luò)與電子商務(wù) 1 摘要 日前， 社會(huì)網(wǎng)絡(luò)已經(jīng)成為 一種 流行， 與之相伴而產(chǎn)生的關(guān)于社會(huì)網(wǎng)絡(luò)對(duì)未來(lái)的影響到底是好還是壞的爭(zhēng)論也日趨激烈。在這其間， Facebook、 YouTube、 MySpace 和其他很多社交 網(wǎng)站脫穎而出 。 由于 知識(shí)在改變消費(fèi)者 或潛在的消費(fèi)行為 時(shí)起著關(guān)鍵的作用 ， 因此， 廣告商 和電子企業(yè)都在 尋找新的 能更有效 增加銷售和廣告投資 的途徑和方法。 作為一個(gè)新興的社會(huì)現(xiàn)象， 無(wú)論是對(duì)客戶還是商人 網(wǎng)絡(luò) 都 擁有許多吸引人的特性 。在第四章 中給出了本文的結(jié)論 。 社會(huì)網(wǎng)絡(luò)不一定是現(xiàn)實(shí)生活中人群或朋友間的一個(gè)團(tuán)體，也可能是一個(gè)虛擬構(gòu)成。運(yùn)用社會(huì)網(wǎng)絡(luò)力量會(huì)改變客戶行為的實(shí)現(xiàn)，降低銷售和廣告的效果與效率。 第二，支付的信息和廣告正在失去其 吸引力。盡管一些科學(xué)家和社會(huì)批評(píng)家仍然 對(duì) 網(wǎng)絡(luò) 站在 消極 的 立場(chǎng) 上 ， 但是 很 明顯的 ， 社交網(wǎng)絡(luò)確實(shí)有一些很好的屬性，如果 能好好利 用 的話， 這可能是 很 有用的。 谷歌，新公司和許多其他電子企業(yè) 都表示對(duì)社會(huì)網(wǎng)絡(luò)擁有極大的興趣，這其中必然包含著某些吸引他們的原因。這個(gè) 觀點(diǎn)放置在社會(huì)網(wǎng)絡(luò)中就是要以特殊的社會(huì)網(wǎng)絡(luò)形式來(lái)保證商品的質(zhì)量 ，因此， 對(duì)企業(yè)的盈利能力、經(jīng)濟(jì)效益以及廣告效益都會(huì)有所提高 。 盡管 存在著不少樂觀的看法，但還是有不少人對(duì)其盈利能力和經(jīng)濟(jì)效益抱著懷疑的態(tài)度 。例如， MySpace 就未被大學(xué)校園認(rèn)定為是一個(gè)值得信賴的網(wǎng)絡(luò)； 在 Facebook 或 MySpace的 廣告要么是 被千禧屏蔽要么是被人忽略。雖然說每一改變不一定都能在最終轉(zhuǎn)化為貨幣的的形式，但它必須或多或少地反映投資公司因?yàn)檫M(jìn)行了該項(xiàng)改