【正文】 o to customers. According to [1] and Figure 2, creating value is not just about making visible profits but also creating petitive advantages by setting panys customers willingness to pay is crucial and can be only reached by distinctive products and services offered and wellleveraged anizational objectives of introducing and utilizing new advertising channels therefore should focus on creating longterm relationships, reducing the rate of customer defections, increasing the share of wallet through crossselling and upselling,increasing the profitability of lowprofit customers, and fostering on highvalued customers. By improving customer relationship management, the main problem of lack oftrust can be solved by social working to some extent. Valuecreating properties of social working For those properties social working creating value,it is necessary to find whether they are goodtohave or havetohave. During the value creation process, or leta?r180。在這其間， Facebook、 YouTube、 MySpace 和其他很多社交 網(wǎng)站脫穎而出 。 作為一個(gè)新興的社會(huì)現(xiàn)象， 無(wú)論是對(duì)客戶還是商人 網(wǎng)絡(luò) 都 擁有許多吸引人的特性 。 社會(huì)網(wǎng)絡(luò)不一定是現(xiàn)實(shí)生活中人群或朋友間的一個(gè)團(tuán)體，也可能是一個(gè)虛擬構(gòu)成。 第二，支付的信息和廣告正在失去其 吸引力。 谷歌，新公司和許多其他電子企業(yè) 都表示對(duì)社會(huì)網(wǎng)絡(luò)擁有極大的興趣，這其中必然包含著某些吸引他們的原因。 盡管 存在著不少樂(lè)觀的看法，但還是有不少人對(duì)其盈利能力和經(jīng)濟(jì)效益抱著懷疑的態(tài)度 。雖然說(shuō)每一改變不一定都能在最終轉(zhuǎn)化為貨幣的的形式，但它必須或多或少地反映投資公司因?yàn)檫M(jìn)行了該項(xiàng)改變而朝著有意的方向發(fā)展。因此，想要?jiǎng)?chuàng)造價(jià)值，我們就要先了解什么是價(jià)值或者更具體地說(shuō)就是如何使廣告創(chuàng)造價(jià)值。 對(duì)于社會(huì)網(wǎng)絡(luò)所創(chuàng)造的那些價(jià)值的屬性，我們必須確認(rèn)它們到底是是不適合擁有。 五、結(jié)論 電子商務(wù)在社會(huì)網(wǎng)絡(luò)的影響下正向著一個(gè)新的方向發(fā)生著改變 。 出處 : 余喬， 社 會(huì) 網(wǎng)絡(luò)與電子商務(wù) ,《商業(yè)經(jīng)濟(jì)》 , 2021,(4):715734 。然而，我們更應(yīng)該仔細(xì)研究其中的機(jī)會(huì)和挑戰(zhàn)，以使其得到充分的利用。也就是說(shuō)，價(jià)值是通過(guò)整個(gè)價(jià)值鏈中引入了新技術(shù)之后才創(chuàng)造出來(lái)的。一般來(lái)說(shuō)，創(chuàng)造的價(jià)值就是指消費(fèi)者利益（或愿意支付的最高價(jià)格）與產(chǎn)品成本之間的差額，圖 1剛好證明了這種說(shuō)法。社會(huì)網(wǎng)絡(luò)就是這種投資的一個(gè)很好的例子。然而， 所謂的虛擬與現(xiàn)實(shí)的相同屬性卻引起了人們的懷疑 。 首先，通過(guò) 日漸減少的對(duì)傳統(tǒng)支付信息的信任，我們將了解到社會(huì)網(wǎng)絡(luò)在廣告業(yè)務(wù)中起著越來(lái)越重要的作用。 一些分析家認(rèn)為，它已被證實(shí)，人們正在失去其傳統(tǒng)的閱讀廣告消息的行為， 以及為廣告支付的 信任。舉例來(lái)說(shuō)，朋友間在一定的過(guò)程中可能產(chǎn)生相同的價(jià)值觀和興趣，比如在虛擬的游 戲環(huán)境中，在購(gòu)買一個(gè)相同產(chǎn)品的過(guò)程中，或在生活中遇到相同的情況比如離婚。當(dāng)谷歌收購(gòu) YouTube、 New Corp收購(gòu) MySpace以及對(duì) Amazon和 Facebook在不久后可能的合并 ， 許多期望為客戶提供更好的服務(wù)和前景的吶喊出現(xiàn)在了他們的官方網(wǎng)站上 。 消費(fèi)者行為與 廣告 為了 與世界的技術(shù)和商業(yè)環(huán)境 保持 一致 的步調(diào)， 現(xiàn)在的 消費(fèi)者都在快速地改變他們的消費(fèi)行為 。中文 3900 字 畢業(yè)論文（設(shè)計(jì)） 外文翻譯 外文原文： Social works and Emerce 1 Abstract Social working has bee popular and raised a controversial question on its profitability and future paper is to provide a general snapshot of social working and discuss its pros and cons. A useful method judging whether or not a pany should apply the technology is presented. It is suggested in this paper that social working is not necessarily useless or a panacea, and only with careful judgments it can be wielded rationally. 2 Introduction In October 2021, Google made its biggest buy in its 8year history by offering USD billion to Youtube. At the mean while, Facebook, Youtube, MySpace and many other social working websites emerge and bloom in the Inter objective of this paper is to study how social working sites bring added value to emerce and online advertising, and at the same time, detect why many famous Eenterprises are interested in them. Changing realities in customer behavior and advertising Customers nowadays are changing their behavior dramatically in line with the technologies and world business environment. They are getting great volume of information andproduct acquaintances,loosing trust towards advertisements,preferring product and service customization,changing their buying channels, etc. Therefore, survival business has to modify or even change their advertising strategies to cope with the changing realities of customer behavior. As informedness plays a key role in changing customer or potential consumer behaviors, advertisers and Eenterprises have been exerting a lot o