【正文】 ttractions. Having more available information and plenty of choices for customer makes a great challenge to sellers as a simple advertising campaign can not work ever as effective as before. From several analysts, it has been testified that people are loosing their traditional advertisement reading behavior and also trust towards paid messages. Last but not least, the fast development of technology, especially the prevailing of Inter and its implications drive panies to change, and provide them new advertising options at the mean while. Even though some scientists and criticizers still hold negative stands towards social working,it is manifest that social working indeed has some good attributes which may be useful if well utilized. However,it is necessary to understand that the profitability or moizing of traffics generated from social working is still a question mark as this area is pretty new, and needs more exploration. Opportunities and challenges A controversial problem rose when talking about social working is whether it is profitable or not. This is something mentioned later in chapter 3, but here we discuss more on social working opportunities and challenges, in both which Eenterprises should be motivated and prepared. Opportunities Google, New Corp and many other Ebusinesses have shown great interests towards webbased social must be some reasons initiating them. Despite of the solid amount evidence that social works redirected to ebusiness, there are many other interrelated implications. First of all, by finding the reality of decreasing trust from traditional paid messages, the trust from social workingis crucial for advertisement. People are provided a number of high quality and personalized reviews of a product from trusted sources to convince them to buy. The idea lying in social working is that valuation generated from trusts within specific social works, and therefore, can improve profitability, effectiveness and efficiency of advertising. Also, by incorporating social working and other technologies such as remendation system, Eenterprises can reach useful data for predictions of market trends, customer behaviors and so forth. For example, an Emerce website can identify opinion leaders with high influence and maximize the effectiveness of marketing based on a social work surrounding opinion leaders. It can help the pany establish its petitive advantage differentiating from others. Challenges Despite of the optimistic perspective some disputes exist suspecting its promising profitability and effectiveness. The main point of optimistic opinion is virtual social working holds the same attribute of real social work so that persons inside the society trust each other, and the virtual s promise the credibility for people. However, there is doubt about the similarities between the virtual and the physical one. According to [4], incredibility lies somehow in nowadays most popular social works. For example, MySpace does not indicate to be a trusted munity on college campuses。 本文 意在 研究社交網(wǎng)站 如何給電子商務(wù)和在線廣告帶來附加價值 ，并在與此同時，檢測為什么許多著名電子企業(yè) 會對社會網(wǎng)絡(luò)產(chǎn)生 興趣。Youtube， Facebook 和 MySpace 都顯示了巨大 的交通網(wǎng)絡(luò)， 占了 2021年零售交通量的 6%，并為電子商務(wù)網(wǎng)站引導(dǎo)了可觀的點擊率 。這些關(guān)系可以是人與人之間的，人與物之間的，以及許多其他的相互關(guān)系。 對客戶來說有更多可用的信息供其選擇，使賣方無法以一個簡單的廣告永遠(yuǎn)獲得像以前那樣有效的成果。盡管有不少證據(jù)表明， 社會網(wǎng)絡(luò)重定向到電子商務(wù)， 但這里面還是存在著許多其他相關(guān)的問題 。樂觀看法的主要 觀點 是虛擬網(wǎng)絡(luò)社會 和 真實的社會擁有相同的屬性，使 在虛擬網(wǎng)絡(luò)里的人們互相信任對方 ，并承諾在虛擬網(wǎng) 中 人對人的信譽 是可靠的 。在一定程度上我們往往很難判斷電子和技術(shù)的引入到底是好還是壞，因為它們通常都是投資于公司的基礎(chǔ)設(shè)施，產(chǎn)出的價值難以單獨計量。 價值 我們有必要了解在供應(yīng)鏈中價值是如何被創(chuàng)造出來的。在價值創(chuàng)造過程中，如萊塔的供應(yīng)鏈分析說，指出了布羅代爾法則確實是衡量一項技術(shù)到底是創(chuàng)造價值還是僅僅提供了一個選擇這一說法的一個很好的標(biāo)準(zhǔn)。從事電子商務(wù)方面工作的企業(yè)在它的幫助下，可以克服許多困